When you face tough evidence in your IP litigation in Massachusetts, trademark survey companies like Keegan & Donato Consulting can help.
About the Firm
Keegan & Donato Consulting, located in historic Rye, New York, is a specialty research consultancy that designs and executes consumer-based surveys for attorneys across the nation and their clients in the context of intellectual property disputes.
Principals Mark Keegan and Tony Donato rely on more than 30 years of proven survey methodologies, deep operational insight, and vast industry experience, to provide expert research, analysis, affidavits, and reports on behalf of plaintiffs and defendants in support of trademark infringement litigation.
In addition to our survey design capabilities, we provide services in these and other areas:
- Full-service data gathering and reporting
- Marketing, damages, and forensic economic analysis
- Collaboration on complex commercial litigation issues
- Pilot studies and exploratory research
- Critiqueof opposing experts’ studies and reports
- Advice on deposition and trial questioning of opposing experts
At Keegan & Donato Consulting, we approach survey design and critique on a case-by-case basis, working closely with clients to understand the key issues driving their case and maximize the value of consumer survey evidence to the overall case strategy.
To satisfy judicial and adversarial scrutiny, we follow survey design, execution, and presentation best practices. Our surveys direct objective, non-leading questions to an appropriate universe of consumers. Procedures are in place to minimize potential biases in data collection, and services include a complete analysis and reporting of survey data.
We utilize an industry-leading online survey software platform that facilitates the programming and execution of sophisticated survey designs, including complex skip logic and advanced rotation and randomization of questions, answer options, and stimuli.
We obtain our survey sample from leading marketing research companies that maintain multi-million-member online consumer panels. They are the top providers of survey sample in the U.S. and are used by leading marketing research firms.
Our expert, objective analysis will ensure the admissibility and persuasiveness of the results and help you develop a robust case or rebuttal strategy. We would be pleased to advise you on the best approach for your particular trademark survey or provide you with an objective evaluation of survey research that already exists.
Are Trademark Surveys Expensive?
Keegan & Donato Consulting’s surveys are custom-designed to meet the needs of each case. This often involves targeting specialized populations of respondents and developing unique designs to address the specific issues of importance in the case, factors that affect the time and level of difficulty of executing a study, and its overall cost.
Most of our surveys cost between $30,000 and $80,000 to complete, and $55,000 is the most typical cost. We work on a fixed rate or hourly basis depending on your needs and will work with you to design a survey that is both reliable and within your budget. We will always provide you with an estimate of project costs before engagement.
As you look for trademark survey companies to assist in your Massachusetts litigation, consider Keegan & Donato Consulting. We can provide the expertise you need. Contact us at (914) 967-9421 to learn more.