Hiring the right trademark survey company can help you win or favorably settle your litigation in Los Angeles or anywhere else in the nation, but how do you go about finding a reliable expert?
Experts play different roles in different types of cases, so it’s important to consider your specific goals before starting a search. To find an expert who is best suited for your case, a good first step is to decide if you are looking for a specific methodological approach, such as a statistical analysis to assess damages or an assessment of a brand’s competition, or need an expert who is well-versed in a particular industry.
Next, look at each firm’s experience and review their credentials. Ask about cases in which they have offered expert testimony to find out if any were similar to your case and whether any of their testimony was excluded. Find out what the firms that hired them think about their work. Interview each potential candidate to find out if they fully understand the issues in your case.
About Keegan & Donato Consulting
Principals Mark Keegan and Anthony Donato have decades of experience in consumer surveys in the context of intellectual property disputes, and have worked with many well-known Los Angeles firms, including Quinn Emanuel Urquhart & Sullivan LLP, LeClairRyan, Irell & Manella LLP, Girardi & Keese, and Blakely Sokoloff Taylor Zafman LLP.
Our methodologically sound surveys have been accepted as evidence in matters involving likelihood of confusion, secondary meaning, strength of mark, acquired distinctiveness, consumer perception, dilution, and a variety of other Lanham Act issues in the context of trademark and trade-dress litigation in state and federal courts, at arbitration, and to the TTAB.
With Mr. Keegan’s experience in devising complex case strategies involving business, marketing, economics, and financial issues on behalf of his clients, and Mr. Donato’s experience in research, strategy, survey design and execution, and data analysis, our clients benefit from our unique blend of strategic and analytical skills.
Keegan & Donato Consulting adheres to survey design, execution and presentation best practices. Our consumer surveys direct objective, non-leading questions to an appropriate universe of consumers. Procedures are in place to minimize potential biases in data collection, and services include a full analysis and reporting of survey data.
We have designed hundreds of consumer research studies across many different industries with an objective of obtaining high-quality information from a representative sample of the targeted population. Survey samples are obtained from prominent marketing research companies that maintain multi-million member online consumer panels.
We can provide you with technical and strategic advice; help you analyze the economic, financial and/or technical complexities of your case; help you determine suitable deposition questions to ask; help you prepare a testifying expert for deposition and trial; or critique the potential weaknesses in an adversary’s survey evidence in a rebuttal report.
Trademark litigation in Los Angeles and across the U.S. can be long and complex, with many uncertainties. The expert services of trademark survey companies like Keegan & Donato Consulting can have a significant impact on your client’s case. No matter your budget or your needs, contact us today at (914) 967-9421 to take advantage of our training, expertise, and data-gathering capabilities.