Attorneys and their clients whose litigation requires the support and expertise of trademark survey companies that serve Little Rock, AR, will benefit from the extraordinary capabilities of Keegan & Donato Consulting. We can quickly deliver intelligence within a wide range of budgets to help bolster your case strategy.

Our Survey Specialties

Regarding consumer surveys, the Keegan & Donato team is here to provide top-notch services. Our goal is to ensure that the evidence presented in your trademark infringement case stands up to scrutiny from both the courts and opposing experts.

Consumer Confusion

Consumer confusion is a common challenge in the marketplace, given the increasing number of brands vying for attention. While the primary purpose of a trademark is to prevent confusion, some level of confusion is inevitable. This is where our well-executed standard or custom surveys come into play. By conducting surveys with Keegan & Donato Consulting, you can gain valuable insights into whether consumers are truly confused.

Secondary Meaning

For a descriptive mark to be protected as a trademark, it must have acquired a secondary meaning. Our surveys specifically target relevant consumers in your client’s market, allowing you to gauge the extent to which consumers associate the contested mark with one or more sources. This information can be crucial in determining the protectability of a mark.

Strength of a Mark

The “strength” of a mark directly impacts the legal protections available to its holder. Fanciful, arbitrary, and suggestive terms are typically considered inherently distinctive and are therefore afforded various levels of trademark protection. On the other hand, descriptive marks usually struggle to achieve trademark protection due to their lack of sufficient distinctiveness in the eyes of consumers.

Trademark Dilution

Trademark dilution occurs when an infringing party uses a well-known mark to damage its reputation for excellence or weakens its distinctiveness by blurring its uniqueness. The recognition of a famous mark can be directly measured through a consumer survey.

False Advertising

False advertising and labeling issues under the Lanham Act are suitable for evaluation through consumer surveys. These surveys address how consumers interpret and sometimes misinterpret the names, symbols, and other marks businesses use in their commercial activities.

Trademark Survey Costs

Keegan & Donato Consulting offers customized consumer research studies tailored to the unique requirements of each individual case. This often involves targeting specific groups of respondents and creating customized designs to address the particular issues that are crucial to the case. Factors such as the complexity of the study and the time required for its execution contribute to the overall cost of the project.

Most of our consumer studies typically cost between $15,000 and $55,000, with an average cost of $35,000. We offer both fixed-rate and hourly-rate pricing options, depending on your specific needs. Our team will collaborate with you to design a reliable survey within your budget. Before getting started, we will provide you with a detailed estimate of the project costs.

Conclusion

Hiring qualified trademark survey companies, such as Keegan & Donato Consulting, for your litigation in Little Rock, AR, will help ensure that your survey evidence stands up to judicial scrutiny. Contact us at (914) 967-9421 to learn more about our approach and affordable services.