In Jacksonville and across the country, consumer research evidence submitted in infringement litigation is subject to intense scrutiny from courts and opposing experts.
Hiring experienced trademark survey companies, such as Keegan & Donato Consulting, will increase the odds that your survey will withstand challenges and criticism.
Principals Mark Keegan and Tony Donato offer an extraordinary combination of experience and education in consumer-based survey research and data analysis, and follow a solid methodological foundation in survey design, execution and presentation. We can deliver intelligence quickly and within a wide range of budgets.
To be considered relevant and reliable, surveys must be designed according to scientific and accepted research principles. Keegan & Donato Consulting follows established principles of consumer survey research to explore relevant issues in the case and target specific consumer populations with appropriate universe selection and sampling frames.
Our nationwide services include these and other areas:
- State-of-the-art survey design and execution
- Full-service data gathering and reporting capabilities
- Damages analysis and forensic economic analysis
- Pilot studies and exploratory research
- Collaboration on complex commercial litigation issues
- Critique and rebuttal of opposing experts’ studies and reports
- Advice on questioning of opposing experts in deposition and at trial
- Expert witness testimony on consumer survey, marketing & economic issues
Our surveys have been accepted as evidence in matters involving a wide variety of products and services in many different industries. We have partnered with leading IP litigators across the country, such as Blank Rome LLP in Philadelphia, Arent Fox LLP in Washington, DC, Arnold & Porter LLP in San Francisco, and dozens of other firms from New York City to Los Angeles.
We design, execute, analyze, and present the results of trademark surveys, in these and other areas:
- Likelihood of Confusion
- Secondary Meaning
- Acquired Distinctiveness
- Strength of Mark
- Lanham Act Claims
- Consumer Perception
- Consumer Understanding
Critique & Rebuttal
You may be confronted during litigation with a research study which, on its face, appears persuasive and well-executed. But research studies are not perfect, and Keegan & Donato Consulting can provide guidance about possible flaws in the survey evidence you face in your case.
Expert Witness Testimony
You may need an expert when the facts and issues of your case are not easily understood, or when a court would benefit from empirical evidence related to relevant issues in the case. Mr. Keegan and Mr. Donato have testimony experience as expert witnesses in a number of high-profile cases involving consumer behavior and trademark infringement.
As you search for trademark survey companies to assist you with litigation in Jacksonville, it is important to choose one that will meet the courts’ standards for design, execution and analysis. Get in touch with the experts at Keegan & Donato Consulting at (914) 967-9421 to find out how we can help.