Take advantage of the extraordinary expertise of trademark companies like Keegan & Donato Consulting for your litigation in Des Moines, IA. We deliver intelligence quickly for a wide range of budgets.
Keegan & Donato Consulting provides service to attorneys practicing in federal and state courts, before arbitration panels, the TTAB, the NAD, and other specialty venues. Principals Mark Keegan and Tony Donato offer clients more than 30 combined years of proven survey methodologies, deep operational insight, and broad industry experience.
We belong to the International Trademark Association (INTA), the American Association for Public Opinion Research (AAPOR), the American Marketing Association (AMA), tthe Association for Consumer Research (ACR), and ESOMAR, the leading global association for market, social and opinion researchers. The firm is also Qualtrics certified.
Keegan & Donato Consulting designs, executes, analyzes, and presents the results of I.P. litigation surveys, including, but not limited to:
- Likelihood of Confusion
- Secondary Meaning
- Strength of Mark
- Acquired Distinctiveness
- Lanham Act Claims
- Consumer Perception
- Rebuttal Work
Our research collects empirical data from relevant consumers through methodologically sound, scientific, industry-accepted principles of survey research.
The Keegan & Donato Consulting team approaches survey design and critique case-by-case, working closely with clients to appreciate the key issues driving their case to maximize the value of the consumer survey evidence to the overall case strategy.
Our consumer research studies address non-leading questions to an appropriate universe of consumers. We follow survey design, execution, and presentation best practices that will satisfy judicial and adversarial scrutiny. We also have measures in place to minimize potential biases in data collection, and provide a complete analysis and reporting of survey data.
We utilize an industry-leading online survey software platform that facilitates the programming and execution of sophisticated survey designs, including complex skip logic and advanced rotation and randomization of questions, answer options, and stimuli.
We obtain our survey sample from leading marketing research companies that maintain multi-million-member online consumer panels. They are the top providers of survey sample in the U.S. and are used by leading marketing research firms.
Keegan & Donato Consulting’s consumer surveys are custom-designed to meet your unique case needs. This may involve targeting specialized populations of respondents and developing unique designs to address the specific issues of importance in the case, factors that affect the time and level of difficulty of executing a study, and its overall cost.
Most of our consumer studies cost from $30,000 to $80,000 to complete, while $55,000 is the most typical cost. We will work with you to design a survey that is both reliable and within your budget on a fixed-rate or hourly basis.
Trademark survey companies like Keegan & Donato Consulting offer attorneys and their clients an exceptional combination of analytical and strategic skills related to using surveys in litigation. If you are in Des Moines, IA, contact us at (914) 967-9421 to take advantage of our extensive knowledge and expertise.