If you are a trademark attorney in Bridgeport, CT who needs litigation support to help you develop a powerful case strategy, trademark survey companies like Keegan & Donato Consulting can provide the expertise you need.
Keegan & Donato Consulting has developed consumer surveys for plaintiffs and defendants across the nation on issues related to likelihood of confusion, secondary meaning, strength of mark, dilution, acquired distinctiveness, genericness, false advertising, and many other topics within the fields of trademark and trade dress.
Our services include (but are not limited to):
- State-of-the-art survey design and execution
- Full-service data gathering and reporting capabilities
- Damages analysis and forensic economic analysis
- Pilot studies and exploratory research
- Collaboration on complex commercial litigation issues
- Advice on questioning of opposing experts in deposition and at trial
- Expert witness testimony on consumer survey, marketing & economic issues
- Critique and rebuttal of opposing experts’ studies and reports
We have partnered with leading firms across the nation, including Blood Hurst & O’Reardon LLP (San Diego), SmithAmundsen LLC (Chicago), Ropes & Gray LLP (Washington, DC), and Notaro, Michalos & Zaccaria PC (New Jersey), on litigation surveys that have been entered into evidence in matters that involve a broad range of products and services.
Value of Consumer Research Studies
Surveys are an invaluable tool for brands who want to gauge consumer perception of products or services; measure consumer understanding of contested marketing claims; assess the buying habits of a target market; test the marketplace for a new brand name, logo or concept; and other key marketing issues.
Keegan & Donato Consulting designs, executes, analyzes, and presents the results of IP litigation surveys, including:
- Likelihood of Confusion
- Secondary Meaning
- Strength of Mark
- Acquired Distinctiveness
- Lanham Act Claims
How We Can Help
Selecting the right type of survey for a case requires skill and experience. Keegan & Donato Consulting approaches survey design on a case-by-case basis in view of the fact that each case is unique. We work closely with clients to understand and appreciate the fundamental issues driving the case, and work to maximize the value of the research evidence to the overall case strategy.
Expert Witness Testimony
If you need an expert when the facts and issues of your case are not easily understood, or when a court would benefit from empirical evidence related to relevant issues in the case, Mr. Keegan and Mr. Donato have testimony experience as expert witnesses in a number of high-profile cases involving consumer behavior and trademark infringement.
As one of the nation’s leading trademark survey companies, Keegan & Donato Consulting provides litigation support to ensure that the evidence you introduce will hold up to scrutiny from courts and opposing experts. Call us today at (914) 967-9421 to explore our affordable services.