Are you looking for trademark survey companies with a combination of strategic and analytical skills that can help strengthen your IP case in Boston and withstand the rigors of litigation? Keegan & Donato Consulting offers the experience, expertise, and data-gathering capabilities you need.
With 25 years of combined experience, Mr. Keegan and Mr. Donato have an extensive background in the design, execution, and critique of consumer research studies in the context of litigation.
Mr. Keegan is a member of the New York and Connecticut Bar Associations. He has crafted complex case strategies on behalf of his clients and served as a marketing strategist for top brands. Mr. Donato has a strong analytical background in marketing, intellectual property, and consumer behavior cases covering trademark, patent, copyright, advertising, and business damages.
Keegan & Donato Consulting’s survey methodology follows established principles of consumer survey research beginning with a rigorous and valid survey design that explores the relevant issues in each individual case. Those industry principles include:
- Appropriate universe selection and sampling frame;
- Inclusion of representative, qualified respondents;
- Use of procedures to minimize potential biases in data collection;
- Use of objective, non-leading questions;
- Use of procedures to reduce guessing among respondents; and
- Full analysis and reporting of survey data.
We have worked with many leading Boston firms, including Mintz, Levin, Cohn, Ferris, Glovsky & Popeo PC, Riemer & Braunstein LLP, Morgan, Lewis & Bockius LLP, and firms across the nation, to maximize the value of survey evidence to their case strategies.
Value of Consumer Research Studies
Survey evidence can provide important information about how consumers perceive marks, product designs, colors, websites, and other stimuli. In conjunction with IP litigation, Keegan & Donato Consulting specializes in a wide range of trademark and trade-dress analyses and surveys, including:
- Likelihood of Confusion
- Strength of Mark
- Secondary Meaning
- Acquired Distinctiveness
- Lanham Act Claims
- Survey Critiques and Rebuttals
Consumer research is also essential for brands who want to gauge consumer perception of their products or services; assess the buying habits of a target market; test the marketplace for a new brand name, logo or concept; and other key marketing issues.
Keegan & Donato Consulting can deliver intelligence quickly and within a wide range of budgets. We work on a fixed rate or hourly basis depending on the needs of each client, and will help you design a survey that is both reliable and within your budget.
We have extensive testimony experience and have completed hundreds of methodologically sound surveys that have been admitted into evidence in state and federal courts, at arbitration, and to the Trademark Trial and Appeal Board (TTAB).
The firm is a member of ESOMAR, the leading global association for market, social and opinion research, the International Trademark Association (INTA), and the American Marketing Association (AMA). Mr. Keegan is an AMA-designated Professional Certified Marketer.
As you look for qualified trademark survey companies for litigation in Boston or anywhere else in the U.S., consider Keegan & Donato Consulting. We can help you meet the courts’ requirements for survey design, execution and analysis. Get in touch with us today at (914) 967-9421 to find out more about our wide range of services.