Any consumer research survey you submit as evidence in infringement litigation in Baltimore will be subject to intense scrutiny. Hiring trademark survey companies with credentialed, experienced experts will increase the odds that the survey will be able to withstand challenges and criticism.
Keegan & Donato Consulting in Rye, NY has designed, executed, and critiqued hundreds of surveys that have been admitted into evidence in federal and state courts, at arbitration, and to the Trademark Trial and Appeal Board (TTAB).
Principals Mark Keegan and Anthony Donato offer a combined 25 years of strategic and analytical skills in the area of intellectual property litigation, and have collaborated extensively with plaintiffs and defendants in support of trademark infringement and trade dress litigation and on cases involving marketing, business and financial issues.
We have extensive experience conducting surveys to test a wide variety of Lanham Act claims, such as likelihood of confusion, dilution, false designation of origin, and trade dress infringement. The real-world results we have collected have provided our clients a foundation for presenting fact-based evidence to support their positions.
Our nationwide trademark litigation services include these and other areas:
- State-of-the-art survey design and execution
- Full-service data gathering and reporting capabilities
- Damages analysis and forensic economic analysis
- Pilot studies and exploratory research
- Collaboration on complex commercial litigation issues
- Critique and rebuttal of opposing experts’ studies and reports
- Advice on questioning of opposing experts in deposition and at trial
- Expert witness testimony on consumer survey, marketing & economic issues
Keegan & Donato Consulting has partnered with leading IP litigators across the U.S., including Notaro, Michalos & Zaccaria PC in New Jersey, LeClairRyan in Los Angeles, Ropes & Gray LLP in Washington, DC, SmithAmundsen LLC in Chicago, and Blood Hurst & O’Reardon LLP in San Diego, on litigation surveys that have been accepted as evidence in matters involving a broad range of products and services.
Trademark Survey Methodology
In successful surveys, quality is of paramount importance. To meet each client’s needs, Keegan & Donato Consulting follows established principles of consumer survey research to explore relevant issues in the case and target specific consumer populations with appropriate universe selection and sampling frames.
Our survey designs feature complex skip and display logic as well as cutting-edge rotation and randomization of questions, answer options, and stimuli when appropriate. We obtain survey samples from prominent marketing research companies that are top providers of survey sample in the U.S. and that maintain multi-million member online consumer panels.
We have rigorous procedures in place to minimize potential data collection biases in our effort to provide clients with high-quality information about the targeted population, and a complete analysis and reporting of the survey data.
Keegan & Donato Consulting is also skilled at identifying survey flaws. We can provide clients with guidance about potential weaknesses in an adversary’s survey evidence and assist you in rebutting the credibility of an opposing expert’s work in the context of your litigation. These services can have a significant impact on your client’s case.
If you are looking for trademark survey companies to help support or contest an allegation of infringement in your case in Baltimore or anywhere else in the nation, contact Keegan & Donato Consulting at (914) 967-9421 to take advantage of our consumer research expertise.