If you are looking for trademark survey companies to provide research, analysis, affidavits, declarations and expert reports in support of trademark infringement and trade dress litigation, Keegan & Donato Consulting can help.

Relying on over 25 combined years of proven survey methodologies, deep operational insight and vast industry experience, principals Mark Keegan and Tony Donato provide expert research, analysis, affidavits and reports on behalf of plaintiffs and defendants in support of trademark infringement litigation, and have collaborated extensively on cases involving business, marketing, and financial issues.

Trademark Surveys

Properly executed surveys can provide crucial information about how consumers perceive marks, product designs, colors, websites, and other stimuli, and can provide empirical evidence on the issue of whether an alleged trademark infringement is having an impact on consumers.

Keegan & Donato Consulting specializes in a wide range of trademark and trade-dress analyses and surveys, including:

• Likelihood of Confusion
• Strength of Mark
• Secondary Meaning
• Acquired Distinctiveness
• Lanham Act Claims
• Survey Critiques and Rebuttals

Consumer research is also essential for brands that want to gauge consumer perception of their products or services; assess the buying habits of a target market; test the marketplace for a new brand name, logo or concept; and other key marketing issues.

Keegan & Donato Consulting has designed hundreds of studies across industries ranging from designer apparel to high-end audio products and everything in between.  The real-world results we have collected have provided our clients a foundation for presenting fact-based evidence to support their case strategies.

We have provided leading IP firms, such as Schepisi & McLaughlin, PA in New Jersey, Girard Gibbs LLP in San Francisco, Day Pitney LLP in New York City, and Riemer & Braunstein LLP in Boston, with a solid foundation for presenting fact-based evidence in support of their positions.

Survey Best Practices

Some of the industry best practices we build into our survey designs include:

• Appropriate universe selection and sampling frame;
• Inclusion of representative, qualified respondents;
• Use of procedures to minimize potential biases in data collection;
• Use of objective, non-leading questions;
• Use of procedures to reduce guessing among respondents; and
• Full analysis and reporting of survey data.

We can deliver intelligence quickly and within a wide range of budgets. We work on a fixed rate or hourly basis depending on the needs of each client, and will help you design a survey that is both reliable and within your budget.

Rebuttals & Critiques

Keegan & Donato Consulting also has extensive experience in rebutting surveys submitted by opposing experts covering a wide range of issues. If you are confronted during litigation with a research study that may not have been designed or executed properly, we can identify small and large methodological flaws and provide expert analysis for rebuttal.

When you need a trademark survey for litigation, Keegan & Donato Consulting can help you meet the courts’ requirements for survey design, execution and analysis. Get in touch with us today at (914) 967-9421 to find out more about our wide range of services.