When you are interested in trademark infringement consulting, marketing research surveys, or other types of consumer studies, take advantage of the extraordinary expertise of Keegan & Donato Consulting.

Keegan & Donato Consulting is a specialty research consultancy and one of the most experienced firms in the field of trademark litigation.  We are highly qualified survey experts.

Principals Mark Keegan and Tony Donato have more than 25 years of cumulative experience in the field of consumer research and develop consumer surveys on many topics within the fields of trademark and trade dress, including:

• Likelihood of Confusion Analysis & Surveys
• Strength of Mark Analysis & Surveys
• Secondary Meaning Analysis & Surveys
• Lanham Act Analysis & Surveys
• Trade Dress Analysis & Surveys
• False & Deceptive Advertising Surveys
• Consumer Perception Analysis & Surveys
• Consumer Understanding Studies
• Marketing, damages and forensic economic analyses
• Expert Witness Testimony
• Critique of opposing experts’ studies and reports
• Advice on deposition and trial questioning of opposing experts

We have worked with many well-known firms from coast to coast, including Quinn Emanuel Urquhart & Sullivan LLP in Los Angeles, Riemer & Braunstein LLP in Boston, Debevoise & Plimpton LLP in New York, and Reed Smith LLP in Chicago.

Our Survey Methodology

Keegan & Donato Consulting adheres to survey design, execution and presentation best practices.  Our consumer research studies direct objective, non-leading questions to an appropriate universe of consumers.  Procedures are in place to minimize potential biases in data collection, and our services include a full analysis and reporting of survey data.

We have designed hundreds of consumer research studies across many different industries with an objective of obtaining high-quality information from a representative sample of the targeted population. Survey samples are obtained from prominent marketing research companies that maintain multi-million-member online consumer panels.

The Keegan & Donato team can provide you with both strategic and technical advice; help you analyze the economic, financial, and/or technical complexities of your case; help you determine appropriate deposition questions to ask; help you prepare a testifying expert for deposition and trial; or critique potential weaknesses in an adversary’s survey evidence in a rebuttal report.

Cost of Trademark Surveys

Keegan & Donato Consulting’s consumer research studies are custom-designed to meet the needs of each individual case. This often involves targeting specialized populations of respondents and developing unique designs to address the specific issues of importance in the case, factors that affect the time and level of difficulty of executing a study, as well as its overall cost.

Most of our consumer studies cost between $30,000 and $80,000 to complete, and $55,000 is the most typical cost. We work on a fixed rate or hourly basis depending on your needs, and will work with you to design a survey that is both reliable and within your budget. We will always provide you with an estimate of project costs prior to engagement.

If you are involved in trademark infringement litigation and need experts who offer consulting and research that could bolster your case strategy, look no further than Keegan & Donato Consulting.  Contact us today at (914) 967-9421 to explore our wide range of services.