When you face tough survey evidence in your trademark litigation, the qualified expert witnesses at Keegan & Donato Consulting can help.
About the Firm
Keegan & Donato Consulting, located in historic Rye, New York, is a specialty research consultancy that designs and executes consumer-based surveys for attorneys across the nation and their clients in the context of intellectual property disputes.
Principals Mark Keegan and Tony Donato rely on more than 25 years of proven survey methodologies, deep operational insight, and vast industry experience, to provide expert research, analysis, affidavits and reports on behalf of plaintiffs and defendants in support of trademark infringement litigation.
The firm has designed hundreds of studies across a wide range of industries to test a wide variety of Lanham Act claims, including likelihood of confusion, strength of mark, acquired distinctiveness, false designation of origin, trade dress infringement, and related areas.
In addition to our consumer survey design capabilities, we provide services in these and other areas:
- Full-service data gathering and reporting
- Marketing, damages and forensic economic analysis
- Collaboration on complex commercial litigation issues
- Pilot studies and exploratory research
- Critiqueof opposing experts’ studies and reports
- Advice on deposition and trial questioning of opposing experts
Expert Witness Credentials
In complex litigation matters, it is extremely important to have a knowledgeable, experienced and well-trained expert or consultant on your side. Consumer research surveys are highly vulnerable to criticism, and courts may discount all or part of a survey if it is found to have a flawed design or methodology or to have been conducted by an unqualified expert.
Mr. Keegan is a member of the New York and Connecticut Bar Associations. He has crafted complex case strategies for his clients and served as a marketing strategist for top brands. He has consulted on a wide range of issues, from international business to consumer research for Lanham Act claims. He is also an AMA-designated Professional Certified Marketer.
Mr. Donato has served as a consultant in complex litigation matters since 2004 and has a background in marketing, intellectual property, and consumer behavior cases covering trademark, copyright, patent, best efforts, advertising, consumer surveys, business damages, and business marketing ethics. He received a Master of Public Policy from Georgetown University and has a strong analytical background.
We have consulted with prominent IP litigation firms from coast to coast, and have provided expert witness testimony in support of litigation in state and federal courts, the Trademark Trial and Appeal Board (TTAB), the NAD, at arbitration, and at other specialty venues.
Whether you need testifying expert witnesses or consulting experts in connection with your trademark litigation, Keegan & Donato Consulting will work within your budget to deliver the assistance you need. Get in touch with us today at (914) 967-9421 to learn more about our approach and our affordable services.