When you require expert witness testimony in your trademark or copyright disputes, consider the extensive experience of Keegan & Donato Consulting.
It is important to choose an expert with the right balance of educational background and practical research experience, as well as experience at deposition and testifying at trial.
The principals of our firm – Mark Keegan and Tony Donato – are proud to offer more than two decades of experience in survey design and execution, consumer research, analytical expertise, and expert witness testimony that can help law firms and their clients prevail in IP litigation.
We have worked on behalf of plaintiffs and defendants with leading IP litigators across the nation, such as Morgan, Lewis & Bockius LLP in Boston, LeClairRyan in Los Angeles, Day Pitney LLP in New York City, Cooley LLP in San Diego, and Blank Rome LLP in Philadelphia.
Mark Keegan’s background in formulating case strategies in complex litigation on behalf of his clients and as a marketing strategist working with top brands to position them in the market and create innovative online advertising solutions, and Tony Donato’s background in marketing, intellectual property, and consumer behavior cases covering trademark, copyright, patent, best efforts, advertising, business damages, consumer surveys, and business ethics, are a rare blend of strategic and analytical skills.
Our credentials include:
- Juris Doctor from Brooklyn Law School (Keegan)
- Member of the New York and Connecticut Bar Associations (Keegan)
- Bachelor of Arts in History from Pace University (Keegan)
- AMA-designated Professional Certified Marketer (Keegan)
- Master of Public Policy from Georgetown University (Donato)
- Bachelor of Arts in Politics from Ursinus College (Donato)
- Co-author of peer-reviewed journal articles (Donato)
The firm is a member of ESOMAR, the leading global association for market, social and opinion researchers, the International Trademark Association (INTA), and the American Marketing Association (AMA).
Our methodologically sound consumer surveys have been admitted into evidence in federal and state courts, at arbitration, and to the Trademark Trial and Appeal Board (TTAB), and we have extensive testimony experience.
Rebuttals and Critiques
In addition to expert witness testimony, Keegan & Donato Consulting also has the ability to identify flaws and weaknesses in a trademark survey that may not be apparent to an untrained eye, but may help you refute the credibility of an opposing expert’s work.
Survey research is prone to researcher error, and those errors can affect the validity of the data collected. We can analyze the study to determine whether the researcher adhered to fundamental scientific survey research principles, queried the appropriate population or universe, used objective, unambiguous and non-leading questions, and accurately reported the data gathered.
If your trademark or copyright dispute requires the services of an expert witness, contact Keegan & Donato Consulting at (914) 967-9421 to take advantage of our breadth of knowledge and experience.