When it comes to trademark cases, selecting the proper survey sample can make all the difference in obtaining valid and reliable results. Keegan & Donato Consulting can demystify the process and provide expert tips to ensure accurate and actionable insights.
Located in Rye, New York, north of Manhattan, we have designed, executed, presented, and rebutted surveys that have been admitted into evidence in state and federal courts, arbitration panels, the NAD, the TTAB, and other venues.
Relying on 30+ combined years of recognized survey methodologies, deep operational awareness, and extensive industry experience, we provide expert research, analysis, affidavits, and reports for clients to support their trademark infringement litigation.
When the facts and issues of your case are complex and challenging to comprehend, or when empirical evidence related to matters in your case would benefit the court, you may need an expert witness. Principals Mark Keegan and Tony Donato are experienced expert witnesses who have testified in numerous high-profile cases involving trademark infringement and consumer behavior.
The Survey Sample
When selecting a survey sample for a trademark case, several factors need to be considered to ensure it accurately represents the target population.
Target Population: Our first step in selecting a survey sample is to define the target population. This refers to the group of individuals whose opinions matter in your case. For example, if the product or service is for teenagers, the target population should be teenagers.
Sample Size: This refers to the number of individuals you must survey to obtain statistically reliable results. Larger sample sizes generally lead to more accurate data, but it’s essential to determine an appropriate sample size based on your case.
Random Sampling: This method is used to select a representative sample of individuals from a larger population. This involves considering demographic factors such as age, gender, ethnicity, and geographical distribution, and there is no bias in the selection process to compromise the validity of your survey results.
Probability Sampling: Probability samples are selected using randomization techniques to ensure that every targeted group member has an equal chance of being included in the survey. These samples are often considered the gold standard in survey research as they provide the highest level of representativeness and generalizability.
Survey Administration: Keegan & Donato Consulting conducts surveys in various ways, such as online, in person, or over the phone, and will select a convenient method for the survey participants and ensure accurate and unbiased responses.
Why Seek Expert Advice
Consulting with the experienced professionals at Keegan & Donato Consulting can provide valuable insights and guidance throughout the sample selection process. We specialize in survey design, data collection, and analysis to ensure that your surveys are scientifically rigorous and meet industry standards.
Whether you are supporting or defending against a trademark infringement claim, Keegan & Donato Consulting can assist you in understanding survey sample selection for gathering evidence and supporting your claims. Call us at (914) 967-9421 to explore our capabilities.