The research experts at Keegan & Donato Consulting can help you and your client design and execute a methodologically sound survey that will provide persuasive evidence of consumer perceptions of the products and brands at issue in your litigation.
Keegan & Donato Consulting also collaborates on a wide range of complex marketing and commercial litigation issues, including damages analysis, forensic economic analysis, and related areas. The firm provides expert research, analysis, affidavits and reports on behalf of plaintiffs and defendants in support of trademark infringement litigation. We also have extensive testimony experience.
We have assisted firms across the nation develop effective case strategies, including Debevoise & Plimpton LLP (New York City), Ropes & Gray LLP (Washington, DC), Giampolo Law Group (Philadelphia), and Irell & Manella LLP (Los Angeles).
Consumer research studies are complex and must meet strict standards:
- The survey population must be properly defined and utilize a sample that accurately represents the population.
- The questions must be clear, concise and unambiguous.
- The data must be accurately collected and reported.
- The data must be analyzed against statistical principles.
- The survey process must be conducted with objectivity.
Keegan & Donato Consulting obtains survey samples from prominent marketing research companies that are top providers of survey sample in the U.S. and that maintain multi-million member online consumer panels.
Our state-of-the art survey designs are probative of the relevant issues in each case and capable of targeting specific consumer populations with appropriate universe selection and sampling frames. They feature complex skip and display logic and cutting-edge rotation and randomization of questions, answer options, and stimuli when appropriate.
Our objective is to provide clients with high quality information that is a representative sample of the targeted population, and we have stringent procedures in place to minimize potential biases in data collection.
Principals Mark Keegan and Tony Donato offer an exceptional combination of strategic and analytical skills.
Mr. Keegan has a Juris Doctor from Brooklyn Law School as well as a background as a marketing strategist working with top brands. He is a member of the New York and Connecticut Bar Associations and an AMA-designated Professional Certified Marketer.
Mr. Donato has a Master of Public Policy from Georgetown University and a strong analytical background in marketing, intellectual property, and consumer behavior cases covering consumer surveys, trademark, patent, copyright, advertising, business damages, and business ethics.
The firm is a member of ESOMAR, the leading global association for market, social and opinion research, the International Trademark Association (INTA), and the American Marketing Association (AMA).
In addition to our consumer research survey expertise, we provide expert rebuttal analysis for high-stakes IP disputes and are often enlisted for advice on how to approach an opposing expert’s deposition. We can counsel you on survey-related issues to address and on areas of questioning about survey research in general.
Whether you are interested in conducting a trademark research survey or defending against one, contact Keegan & Donato Consulting at (914) 967-9421 to take advantage of our extensive training and expertise.