As survey experts, Keegan & Donato Consulting works closely with litigators and their clients to understand the key issues driving their cases. In this way, we seek to maximize the value of consumer survey evidence to our clients’ overall case strategy. We can work within your budget to get you the trademark survey results you need.
The principals of Keegan & Donato Consulting – Mark Keegan and Anthony Donato – offer a combined 25 years of expertise in designing, executing and critiquing consumer research studies in the context of litigation.
Mr. Keegan’s background in formulating case strategies in complex litigation on behalf of his clients and as a marketing strategist working with top brands, along with Mr. Donato’s background in marketing, intellectual property, and consumer behavior cases covering trademark, copyright, patent, best efforts, advertising, business damages, consumer surveys, and business ethics, offer a rare combination of strategic and analytical skills.
Our credentials include:
- Juris Doctor from Brooklyn Law School (Keegan)
- Member of the New York and Connecticut Bar Associations (Keegan)
- Bachelor of Arts in History from Pace University (Keegan)
- Master of Public Policy from Georgetown University (Donato)
- Bachelor of Arts in Politics from Ursinus College (Donato)
- Co-author of peer-reviewed journal articles (Donato)
Keegan & Donato Consulting is a member of ESOMAR, the leading global association for market, social and opinion research, the International Trademark Association (INTA), and the American Marketing Association (AMA). Mr. Keegan is an AMA-designated Professional Certified Marketer.
We have worked on behalf of both plaintiffs and defendants to provide consumer survey research, analysis, affidavits, declarations and expert reports as needed in support of trademark infringement and trade-dress litigation, and have collaborated extensively on cases involving marketing, business and financial issues.
Our methodologically sound consumer surveys have been admitted into evidence in federal and state courts, at arbitration, and to the Trademark Trial and Appeal Board (TTAB), and we have extensive testimony experience.
Keegan & Donato Consulting is located in Rye, New York, and serves clients nationwide. We have assisted firms such as Stanley, Mandel & Iola LLP in San Diego, Crone Hawxhurst LLP in Los Angeles, Riemer & Braunstein LLP in Boston, and Day Pitney LLP in New York City.
We employ both classic survey designs and develop innovative custom survey designs to suit our clients’ needs. Our industry-leading online survey software platform facilitates the programming and execution of advanced survey designs, including complex skip logic and advanced rotation and randomization of questions, answer options, and stimuli.
When you need survey experts who can design and execute reliable consumer research studies to support your case strategy or to critique an adversary’s evidence, contact Keegan & Donato Consulting at (914) 967-9421 to take advantage of our breadth of knowledge and experience.
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