Conducting well-designed trademark surveys for infringement cases is essential when protecting a brand’s identity. This article explores the best practices for creating a trademark survey that delivers accurate and actionable insights.
About Our Firm
Keegan & Donato Consulting provides nationwide service to attorneys practicing in state and federal courts, before arbitration panels, the TTAB, the NAD, and other specialty venues. Principals Mark Keegan and Tony Donato offer clients 30-plus combined years of proven survey methodologies, deep operational insight, and wide-ranging industry experience.
Our services include conducting thorough research, analyzing, and preparing affidavits and reports for plaintiffs and defendants involved in trademark infringement litigation. We also collaborate on numerous cases that involve business, marketing, and financial issues. Our expertise in these areas enables us to provide clients with valuable support.
Importance of Accurate Trademark Survey Design
Trademark surveys are crucial for businesses looking to protect their brand identities and make informed decisions. Surveys provide valuable insights into confusion, consumer perception, and potential infringement, helping assess the strength and distinctiveness of trademarks in the marketplace.
It is essential to choose survey specialists like Keegan & Donato Consulting, whose methodology, sample size, and target audience ensure their survey’s validity and representativeness. Our well-designed surveys can provide evidence of consumer confusion or potential infringement, supporting legal claims and helping you safeguard your trademarks.
Types of Trademark Surveys
Various types of trademark surveys can be employed depending on your brand’s specific objectives and requirements. Some common types of trademark surveys include:
- Likelihood of Confusion Surveys: These surveys assess the possibility of consumer confusion between your brand and a potentially infringing trademark. They help determine if the similarity between the marks will likely confuse consumers.
- Secondary Meaning Surveys: These surveys evaluate whether your brand has acquired secondary meaning among consumers. They measure the level of recognition and association between your brand and the specific goods or services it represents.
- Genericness Surveys: These surveys examine whether your trademark has become generic or has lost its distinctive character. They assess consumer understanding and perception of your mark as an indicator of a particular source.
- Dilution Surveys: These surveys determine whether your trademark is being diluted by another mark, regardless of the likelihood of consumer confusion. They evaluate the extent to which your mark is being weakened or tarnished by the presence of another mark.
Choosing the Right Survey Methodology
Selecting an appropriate survey methodology is crucial for obtaining accurate and reliable data. Trademark surveys can be conducted through various methods, including online surveys, telephone interviews, in-person interviews, and mail surveys. The choice of methodology will depend on factors such as budget, timeline, target audience, and the nature of the study.
Online surveys are cost-effective and allow for a large sample size, while telephone interviews provide a more personal interaction with respondents. In-person interviews are suitable for complex surveys that require detailed responses, and mail surveys are helpful when targeting specific demographics. Our team will help you consider the advantages and limitations of each methodology to choose the one that best aligns with your survey objectives.
Whether you are a brand owner, attorney, or market researcher, understanding the best practices for a successful survey is essential for your trademark infringement cases. Finding experts in survey design and analysis requires careful research and consideration. Keegan & Donato Consulting can provide valuable evidence in your trademark litigation cases. Call us today at (914) 967-9421 to find out how we can help.