When you need a trademark survey company to support an allegation of infringement or refute the results of an adversary’s survey proceedings or elsewhere in the nation, selecting Keegan & Donato Consulting for our exceptional expertise is an excellent first step.
How to Choose a Trademark Survey Company
Trademark survey companies play different roles in different cases, so you must consider your specific goals before starting a search.
When selecting the most suitable expert for your case, there are several criteria to consider, but experience is crucial. The expert should have the right balance of educational background, practical research experience, and experience in being deposed and testifying at trial.
An excellent first step is to decide if you are looking for a specific methodological approach, such as a statistical analysis to assess damages or an assessment of a brand’s competition, or need an expert who is well-versed in a particular industry.
Next, look at each firm’s experience and review their credentials. Explore cases in which they have offered expert testimony to find out if any were similar to your case and whether any of their testimony was excluded. Find out what the firms that hired them think about their work. Interview each potential candidate to find out if they fully understand the issues in your case.
Mark Keegan brings substantial experience to Keegan & Donato Consulting, having spent over a decade developing case strategies in complex litigation. As a founding partner, he has covered everything from international business and marketing to consumer research for Lanham Act claims. Mr. Keegan is licensed to practice law in New York and Connecticut and is an AMA-designated Professional Certified Marketer.
Tony Donato has consulted on complex litigation matters since 2004 and offers a background in intellectual property, marketing, and consumer behavior cases covering trademark, copyright, advertising, consumer surveys, business damages, and business marketing ethics. He received a Master of Public Policy from Georgetown University and has a strong analytical background.
Our trademark surveys have been accepted as evidence in matters involving a broad range of products and services and have been presented in federal and state courts, before arbitration panels, the Trademark Trial and Appeal Board (TTAB), the NAD, and other specialty venues.
The firm is a member of the International Trademark Association (INTA), the American Association for Public Opinion Research (AAPOR), the American Marketing Association (AMA), the Association for Consumer Research (ACR), and ESOMAR, the leading global association for market, social, and opinion researchers. Keegan & Donato Consulting is also Qualtrics certified.
How We Can Help
While selecting a trademark survey company to assist you in contesting an allegation of infringement, consider Keegan & Donato Consulting. We quickly deliver intelligence within a wide range of budgets to help reinforce your strategy. Contact us today at (914) 967-9421 for more information.