When the circumstances of your case call for litigation surveys, Keegan and Donato Consulting can provide independent consumer-based survey research to strengthen your case, offer you strategic advice, analyze the economic, and/or financial complexities of your case, and critique potential weaknesses in an adversary’s survey evidence.
With Mr. Keegan’s experience in devising complex case strategies involving business, marketing, economics, and financial issues on behalf of his clients, and Mr. Donato’s experience in survey design and execution, research, strategy and data analysis, our clients benefit from our unique blend of strategic and analytical skills.
Surveys that have been skillfully designed and executed can provide crucial information about how consumers perceive marks, product designs, colors, websites, and other stimuli. Whether you need a pilot study on logo similarity or an intensive review of a product line, we can deliver intelligence quickly and within a wide range of budgets.
Keegan & Donato Consulting has designed hundreds of studies across industries ranging from designer apparel to high-end audio products and everything in between. The real-world results we have collected have provided our clients a foundation for presenting fact-based evidence to support their case strategies.
We have extensive experience conducting surveys to test a wide variety of Lanham Act claims, including dilution, false designation of origin, trade dress infringement, and a wide range of other issues.
We also have extensive experience rebutting surveys submitted by opposing experts covering a wide range of issues. If you are confronted during litigation with a research study that may not have been designed or executed properly, we can identify methodological flaws and provide expert analysis for rebuttal in high-stakes IP disputes.
Our surveys provide persuasive evidence of consumer perceptions of the products and brands at issue and stand up to judicial scrutiny.
The combination of our extensive knowledge of intellectual property issues, our survey expertise and our analytical skills allows us to quickly understand the dynamics of client companies and markets. Our consumer research studies will meet the courts’ standards for design, execution and analysis.
Some of the survey design best practices we adhere to include:
- Appropriate universe selection and sampling frame;
- Inclusion of representative, qualified respondents;
- Procedures to minimize potential biases in data collection;
- Use of objective, unambiguous, non-leading questions;
- Procedures to limit guessing among respondents; and
- Full analysis and reporting of survey data.
Keegan & Donato Consulting has completed hundreds of methodologically sound consumer research surveys that have been admitted into evidence in state and federal courts, at arbitration, to the TTAB, NAD, and other specialty venues. We also have extensive testimony experience.
If you are looking for litigation surveys to help support or contest an allegation of infringement in your case or in rebutting the credibility of an opposing expert’s survey evidence, contact Keegan & Donato Consulting at (914) 967-9421 to take advantage of our superior expertise.