For trademark attorneys in Las Vegas, NV and across the nation, Keegan & Donato Consulting provides litigation support to ensure that the consumer survey evidence you introduce will hold up to scrutiny from courts and opposing experts.
The principals of Keegan & Donato Consulting – Mark Keegan and Tony Donato – have over 25 years of combined expertise in designing, executing and critiquing consumer research studies in the context of litigation, and offer an unusual mix of strategic and analytical skills.
The firm has designed hundreds of studies across a wide range of industries to test a wide variety of Lanham Act claims, including likelihood of confusion, strength of mark, acquired distinctiveness, false designation of origin, trade dress infringement, and a wide range of other issues, including damages analysis, forensic economic analysis, and related areas.
Surveys conducted by Keegan & Donato Consulting have been admitted into evidence in federal and state courts, at arbitration, and to the Trademark Trial and Appeal Board (TTAB), the NAD, and other specialty venues, in matters involving a broad range of products and services. We have also testified extensively at deposition and at trial.
Our Methodology
We approach survey design and critique on a case-by-case basis, working closely with our clients to understand the key issues driving their case, and working to maximize the value of consumer survey evidence to the overall case strategy.
To satisfy judicial and adversarial scrutiny, we follow survey design, execution and presentation best practices. Our consumer research studies direct objective, non-leading questions to an appropriate universe of consumers. Procedures are in place to minimize potential biases in data collection, and services include a full analysis and reporting of survey data.
We utilize an industry-leading online survey software platform that facilitates the programming and execution of sophisticated survey designs, including complex skip logic and advanced rotation and randomization of questions, answer options, and stimuli.
We obtain our survey sample from leading marketing research companies that maintain multi-million-member online consumer panels. They are top providers of survey sample in the U.S. and are used by leading marketing research firms.
Our skillful, objective analysis will ensure the admissibility and persuasiveness of the results and help you develop a powerful case or rebuttal strategy. We would be pleased to advise you on the best approach for your particular trademark survey or provide you with an objective evaluation of survey research that already exists.
Keegan & Donato Consulting has developed surveys for firms that manage some of the largest trademark portfolios in the world, such as Fox Rothschild LLP in New Jersey and Philadelphia, Girard Gibbs LLP in San Francisco, Riemer & Braunstein LLP in Boston, SmithAmundsen LLC in Chicago, and Hogan Lovells in Washington, DC.
When you need sound and reliable support for trademark litigation in Las Vegas, NV, contact the specialty research consultants at Keegan & Donato Consulting. Get in touch with us today at (914) 967-9421 to learn more about our wide range of services.