Are you involved in a trademark case and need to conduct a survey? A survey design that captures accurate and reliable data is crucial for a successful outcome. In this article, we explore the key factors employed by Keegan & Donato Consulting when conducting surveys for trademark cases.

Keegan & Donato Consulting, in Rye, New York, designs and executes consumer-based surveys for attorneys nationwide and their clients in the context of IP disputes.

A survey that is well-designed can provide valuable insights into consumer perception, confusion, or likelihood of confusion in relation to a trademark. By conducting a survey that meets the highest standards of accuracy and objectivity, we can help you strengthen your case and increase your chances of success.

Understanding the Purpose of the Survey

What specific information are you seeking to gather? Are you looking to determine consumer recognition of a trademark, assess the likelihood of confusion, or evaluate the strength of a trademark in the marketplace? By defining the purpose of the survey, we can customize the questions and methodology to help you achieve your desired outcomes.

Selecting the Target Audience

Defining the target population refers to the group of individuals whose opinions matter in your case. Characteristics, such as age, gender, occupation, or location, may play a role. If the product or service is for teenagers, for example, the target population would be teenagers. A well-defined target audience ensures that the survey results accurately reflect the opinions and perceptions of the relevant consumers.

Our Survey Best Practices

Keegan & Donato Consulting employs classic survey designs and develops innovative custom designs to suit each client’s needs. Some of the key factors we consider when designing a trademark survey include:

• Rigorous and valid survey design to probe the relevant issues in the case;
• Inclusion of representative, qualified respondents;
• Procedures to minimize potential biases in data collection;
• Use of straightforward, precise, non-leading questions;
• Methods that reduce guessing among respondents and
• Complete analysis and reporting of the data gathered.

Interpreting Survey Results

Interpreting survey results for trademark litigation requires survey design and trademark law expertise. It is essential to consult with a professional team like Keegan & Donato Consulting, which has experience analyzing survey evidence and presenting it in a court of law. A well-prepared expert witness can provide valuable insights and help articulate the implications of the survey findings within a legal framework.

Conclusion

The design of surveys for trademark cases demands careful attention to several key factors, such as accuracy, objectivity, and relevance. Working with professionals experienced in survey design and trademark law is essential to ensure the results are effectively interpreted and presented in court. Keegan & Donato Consulting will ensure that your consumer research study provides reliable insights. Call us at (914) 967-9421 to learn more.