Trademarks help prevent marketplace confusion. In many instances, the most persuasive evidence of confusion comes from a consumer research study. As a premier IP research firm, Keegan & Donato Consulting utilizes our years of experience to enable you to make well-informed decisions based on accurate data.
Keegan & Donato Consulting, a specialty research consultancy, is located in Rye, New York. We provide expert research, analysis, affidavits and reports on behalf of plaintiffs and defendants in support of trademark infringement litigation, and have collaborated extensively on cases involving business, marketing, and financial issues.
With a combined 25-plus years of experience in conducting consumer research studies, in addition to membership in the International Trademark Association (INTA), the American Marketing Association (AMA), the American Association for Public Opinion Research (AAPOR), and ESOMAR, the leading global association for market, social and opinion researchers, principals Mark Keegan and Tony Donato have wide-ranging skills and tools that can help you strengthen your case.
At Keegan & Donato Consulting, we consider methodological design among the most important aspects of designing a consumer research study. We have conducted and critiqued hundreds of studies across industries ranging from designer apparel to high-end audio products and everything in between.
We approach survey design and critique on a case-by-case basis, working closely with our clients to understand the key issues driving their case, and working to maximize the value of consumer survey evidence to the overall case strategy.
To satisfy judicial and adversarial scrutiny, we follow survey design, execution and presentation best practices. Some of the industry best practices we build into our survey designs include:
- Appropriate universe selection and sampling frame;
- Inclusion of representative, qualified respondents;
- Use of procedures to minimize potential biases in data collection;
- Use of objective, non-leading questions;
- Use of procedures to reduce guessing among respondents; and
- Full analysis and reporting of survey data.
The firm both employs classic survey designs and develops innovative custom survey designs to suit each client’s needs. Our industry-leading online survey software platform facilitates the programming and execution of advanced survey designs, including complex skip logic and advanced rotation and randomization of questions, answer options, and stimuli.
We work on behalf of both plaintiffs and defendants and have been engaged by leading IP litigators across the nation, such as SmithAmundsen LLC in Chicago, Schepisi & McLaughlin, P.A. in New Jersey, Irell & Manella LLP in Los Angeles, Wiley Rein LLP in Washington, DC, and Cooley LLP in San Diego.
Keegan & Donato Consulting will work within your budget to deliver IP research that will help you develop a powerful strategy for your trademark litigation. Contact the firm at (914) 967-9421 to explore our wide range of affordable services.