When crucial intellectual property issues arise in your NYC litigation, Keegan & Donato Consulting can provide expert witness testimony that will hold up to scrutiny from courts and opposing experts.
Principals Mark Keegan and Anthony Donato offer clients in New York and across the nation more than 25 combined years of expertise in conducting consumer research studies in the context of intellectual property disputes. The firm has designed, implemented, and critiqued hundreds of studies across industries as diverse as designer apparel, high-end audio products, and everything in between.
An expert witness is particularly important when the facts of your case are not easily understood, or when a court would benefit from empirical evidence related to relevant issues in the case. Mr. Keegan and Mr. Donato have testimony experience in a number of high-profile cases involving trademark infringement and consumer behavior.
Mark Keegan brings extensive experience to Keegan & Donato Consulting, having spent more than a decade formulating case strategies in complex litigation. As a founding partner, he has consulted on many different litigation issues ranging from marketing and international business to consumer research for Lanham Act claims. Mr. Keegan is licensed to practice law in New York and Connecticut and is an AMA-designated Professional Certified Marketer.
Tony Donato has served as a consultant in complex litigation matters since 2004 and has a background in marketing, intellectual property, and consumer behavior cases covering trademark, copyright, best efforts, advertising, consumer surveys, business damages, and business marketing ethics. Mr. Donato received a Master of Public Policy from Georgetown University and has a strong analytical background.
When to Hire an Expert
Rule 702 of the Federal Rules of Evidence requires experts to have scientific, technical, or other specialized knowledge that will help the court understand the evidence. The testimony of the expert must be based on sufficient facts or data obtained by reliable principles and methods that have been properly applied to the facts of the case.
In trademark infringement cases, marketing and survey experts can conduct surveys to address the question of whether or not a mark causes confusion among consumers. After collecting the data, experts can interpret the facts and testify about them to a judge or jury. They can address unique questions or facts that are central to the issues in your case and help you quantify damages.
A consulting expert can help you analyze the economic, financial or technical complexities of your case, assist in your assessment of different case strategies, determine which deposition questions to ask, or help you prepare a testifying expert for deposition and trial.
Keegan & Donato Consulting provides surveys, expert reports, and testimony in trademark/trade-dress litigation, testimony at deposition and/or trial, and consulting on litigation strategy for both plaintiff and defendant clients, and have worked with leading IP litigators in New York City, including Lieff Cabraser Helmann & Bernstein LLP, Day Pitney LLP, Debevoise & Plimpton LLP, and Kaye Scholer LLP.
Whether you need a testifying expert witness or a consulting expert in connection with your intellectual property case strategy in NYC, Keegan & Donato Consulting will work within your budget to deliver the assistance you need. Get in touch with us today at (914) 967-9421.