Hiring a trademark survey expert will help ensure that your survey evidence withstands judicial scrutiny, particularly when the facts and issues of your case are not easily understood. From consulting services to expert witness testimony to post-litigation support, Keegan & Donato Consulting is the best choice. There are several important factors to consider.
Who We Are
Keegan & Donato Consulting, led by principals Mark Keegan and Tony Donato, offers clients over 30 years of combined expertise in proven survey methodologies, deep operational insight, and extensive industry experience. Our nationwide services cater to attorneys who practice in federal and state courts, before the TTAB, the NAD, arbitration panels, and other specialty venues, and their clients.
Factors to Consider
Before making a decision, it’s crucial to consider several factors when hiring a survey expert to bolster your case. Litigation surveys will attract intense scrutiny from the courts. Understanding these factors will help you make an informed decision and ensure your survey evidence stands up to judicial scrutiny.
Expertise – One of the first factors to consider is the expert’s expertise in the trademarks field. It is essential to choose an expert who has a deep understanding of trademark law and regulations and the ability to analyze and interpret survey data accurately.
Mark Keegan is a member of the New York and Connecticut Bar Associations. He has a record of formulating complex case strategies for his clients and a history as a marketing strategist working with top brands. He is an AMA-designated Professional Certified Marketer.
Tony Donato holds a Master of Public Policy degree from Georgetown University. He has an extensive background in research, marketing, intellectual property, and consumer behavior cases covering trademark, copyright, best efforts, advertising, business damages, consumer surveys, and business ethics.
Methodology—It is also important to consider the methodology used by the expert. There are different types of trademark surveys, such as consumer perception surveys, likelihood of confusion surveys, and dilution surveys. Each type requires a different methodology and approach. Therefore, it is important to choose an expert who is well-versed in the specific type of survey required for your trademark registration.
Keegan & Donato Consulting uses an industry-leading online survey software platform to design and execute cutting-edge surveys that withstand judicial scrutiny.
Our surveys prove the relevant issues in each case, target specific consumer populations with appropriate universe selection and sampling frames, and feature state-of-the-art rotation and randomization of hundreds of question types with customizable complex skip and display logic when applicable.
Cost—The cost of hiring a trademark survey expert is also an essential factor to consider. Obtaining quotes from multiple experts and comparing them based on their expertise, experience, methodology, and pricing is advisable. This will help you make an informed decision and choose an expert who offers the best value for your money.
Keegan & Donato Consulting customizes consumer research studies to meet the needs of each case. This may involve targeting specialized populations of respondents and developing unique designs to address specific issues of importance in the case, factors that affect the time and difficulty of executing a study, and its overall cost.
At Keegan & Donato Consulting, we understand the importance of cost-effectiveness. Our consumer studies, which are tailored to each case, typically range from $15,000 to $55,000, with the most common cost being $35,000. We offer flexible pricing options, including fixed-rate or hourly basis, to accommodate your budget. Rest assured, we always provide a project cost estimate before engagement.
Final Thoughts
When it comes to your litigation, the choice of a qualified trademark survey expert is crucial. Carefully considering the factors we’ve discussed can make a significant difference in ensuring your survey evidence withstands judicial scrutiny. Learn more about our approach and affordable services by reaching out to us at (914) 967-9421.