Trademark survey design and analysis is a specialized field that requires expertise in both market research and trademark law. Read on for tips from Keegan & Donato Consulting on how to find experts in the field.
Solid Qualifications
Mark Keegan brings extensive experience to Keegan & Donato Consulting, having spent more than a decade formulating case strategies in complex litigation. As a founding partner, he has consulted on litigation issues ranging from marketing and international business to consumer research for Lanham Act claims. Mr. Keegan is licensed to practice law in New York and Connecticut and is an AMA-designated Professional Certified Marketer.
Tony Donato has consulted on complex litigation matters since 2004 and offers a background in intellectual property, marketing, and consumer behavior cases covering trademark, copyright, advertising, consumer surveys, business damages, and business marketing ethics. He received a Master of Public Policy from Georgetown University and has a strong analytical background.
Find an Expert in Survey Design and Analysis
- Look for firms with trademark litigation and marketing experience: Look for firms like Keegan & Donato Consulting that have a track record of successful trademark litigation cases and significant marketing experience.
- Check for relevant certifications: Look for market research firms that have relevant certifications. Keegan & Donato Consulting belongs to the International Trademark Association (INTA), the American Association for Public Opinion Research (AAPOR), the American Marketing Association (AMA), the Association for Consumer Research (ACR), and ESOMAR, the leading global association for market, social and opinion researchers. The firm is also Qualtrics certified.
- Review their prior work: Look for examples of trademark surveys that the firm has conducted in the past. Review their methodology and results to determine if they have experience conducting surveys that are relevant to your case.
- Ask for references: Ask the firm to provide references from clients who have worked with them on trademark survey design and analysis. Contact these references and ask about their experience working with the firm.
- Look for expertise in both quantitative and qualitative research: A strong trademark survey should include both quantitative and qualitative research methods. Look for firms that have experience in both types of research.
- Consider their communication skills: The firm should be able to explain the survey methodology and results in a clear and concise manner. Look for firms that have strong communication skills and can explain complex concepts in a way that is easy to understand.
- Work with a firm that understands your needs: Finally, it is important to work with a firm that understands your specific needs and has experience working with clients in your industry. Look for firms like Keegan & Donato Consulting that are willing to work closely with you to develop a survey that meets your specific needs.
Summary
Finding experts in trademark survey design and analysis requires careful research and consideration. Keegan & Donato Consulting can provide you with valuable evidence in your trademark litigation case. Call us today at (914) 967-9421 to find out how we can help.