Trademark surveys play a crucial role in protecting the reputation and integrity of a brand. In today’s competitive business landscape, where brand infringement and dilution are common threats, conducting a thorough trademark survey analysis is essential. Surveys from Keegan & Donato Consulting can provide valuable insights into consumer perceptions, potential conflicts, and a brand’s overall strength.
Keegan & Donato Consulting is a specialty research consultancy and is among the most experienced firms in trademark litigation. We have designed and critiqued hundreds of consumer research studies across various industries for cases in federal court, state court, the TTAB, the NAD, arbitration hearings, and other specialty venues.
Since each case is unique, our team approaches survey design on a case-by-case basis. We work side by side with clients to understand the fundamental issues driving their cases and work to maximize the value of the research evidence to the overall case strategy.
Protecting Intellectual Property
Trademark surveys help businesses identify potential trademark infringement risks and take necessary actions to protect their intellectual property. These surveys enable enterprises to make informed decisions and maintain their brand’s distinctiveness by assessing the likelihood of consumer confusion or dilution.
Additionally, trademark surveys are essential for brand owners who want to launch new products or services. Pre-launch surveys can gauge consumer attitudes and perceptions toward the new offering, helping businesses identify potential conflicts or confusion with existing trademarks. This proactive approach enables companies to adjust their branding strategies before entering the market, reducing the risk of legal disputes and preserving their brand’s reputation.
Consumer perception is a valuable asset in today’s competitive market, and trademark surveys provide businesses with actionable insights to strengthen their brand positioning. By understanding how consumers perceive their brand, businesses can also identify areas of improvement and develop strategies to enhance brand loyalty and recognition.
Different Types of Trademark Surveys
Understanding the different types of trademark surveys can help you select the most appropriate approach for your needs.
One common type of trademark survey is the “likelihood of confusion” survey. It assesses whether consumers are likely to be confused between two trademarks, potentially leading to trademark infringement claims. These surveys typically involve presenting consumers with images, names, or other elements related to the trademarks and gauging their understanding and perceptions.
Another type of trademark survey is the “consumer perception” survey. It provides valuable evidence about how consumers perceive a particular trademark or brand. The information can be used to support arguments about the likelihood of confusion between two trademarks or to demonstrate the strength and distinctiveness of a particular trademark. Consumer perception surveys help identify opportunities for improvement.
In addition to these, there are “dilution” surveys that assess whether a trademark’s distinctiveness is being diluted by other similar marks in the market. They can show how the public perceives a trademark and whether unauthorized use has weakened its distinctiveness. These surveys help businesses identify threats to their brand’s uniqueness and take appropriate legal actions to protect their intellectual property.
Don’t leave your brand’s reputation to chance. Trust the experts at Keegan & Donato Consulting for comprehensive trademark survey analysis that can safeguard your brand and ensure its long-term success. Contact us at (914) 967-9421 to utilize our extensive knowledge and expertise.