If you are involved in trademark cases and require expert consumer survey research to bolster your litigation, Keegan & Donato Consulting can help. We provide research, analysis, affidavits, declarations, and expert reports in support of trademark infringement and trade dress litigation,
The firm specializes in a wide range of trademark and trade dress analyses and surveys. We design, execute, and analyze consumer research studies that will withstand the rigors of litigation and prove likelihood of confusion, strength of mark, secondary meaning, acquired distinctiveness, dilution, genericness, and other Lanham Act issues.
Surveys conducted by Keegan & Donato Consulting have been admitted as evidence in state and federal courts, at arbitration, and to the Trademark Trial and Appeal Board (TTAB), the NAD, and other specialty venues, in matters involving wide-ranging products and services. We have also testified extensively at deposition and trial.
About Consumer Survey Research
Consumer survey research is a crucial component of trademark litigation, particularly in cases where there is a dispute over the similarity of trademarks or the potential for confusion among consumers. Consumer surveys are typically conducted to evaluate consumer perceptions and attitudes toward the brands in question.
To conduct a consumer survey, our research team typically selects a sample of consumers who are representative of the relevant consumer population. The sample size can vary depending on the specific circumstances of your case, but it should be large enough to provide statistically significant results.
The survey itself is designed to elicit information about consumer perceptions of the trademarks at issue. This can include questions about the overall similarity of the marks, whether the marks are likely to be confused, and the degree of association between the marks and the goods or services with which they are associated.
Once we have conducted the survey, we analyze the results to determine the level of consumer confusion or association between the marks. This analysis typically involves statistical tests to evaluate the significance of the results and to decide whether or not they support a finding of likelihood of confusion.
Overall, consumer survey research is a critical tool in trademark litigation, and it can help provide valuable insights into consumer perceptions and attitudes toward trademarks. By hiring Keegan & Donato Consulting to conduct a well-designed survey and analyzing the results carefully, you can better understand the potential for confusion between competing marks and make informed decisions about how to proceed in your case.
In addition to consumer survey research, Keegan & Donato Consulting can offer technical and strategic advice; help you analyze the economic and technical complexities of your case; help you determine appropriate deposition questions to ask; and assists you in preparing a testifying expert for deposition and trial or critique the potential weaknesses in your adversary’s survey evidence in a rebuttal report.
As you evaluate consumer survey research experts to support your trademark cases or contest an allegation of infringement, consider Keegan & Donato Consulting. Get in touch with us at (914) 967-9421 to explore our services.