Keegan & Donato Consulting designs and executes consumer research surveys for a wide range of complex marketing and commercial litigation issues. Our methodologically sound questionnaires and skillful, objective analysis will ensure the admissibility and persuasiveness of the results and help you develop a powerful case or rebuttal strategy.
An overly broad survey, even if based on a standard methodology, may be deemed inadmissible. It is crucial to employ a survey expert who can document and support the choice of survey questions, sample method, minimize the possibility of bias, and accurately report the data gathered.
Keegan & Donato Consulting specializes in consumer-based survey research. We have designed and implemented hundreds of trademark surveys that have been admitted into evidence in state and federal courts, at arbitration, and to the Trademark Trial and Appeal Board (TTAB).
We specialize in a wide range of trademark and trade dress analyses and surveys, including (but not limited to):
- Likelihood of Confusion
- Strength of Mark
- Secondary Meaning
- Trademark Similarity
- Acquired Distinctiveness
- Genericness Surveys
- Lanham Act Surveys
- Trade-Dress Surveys
- Trademark Dilution
- Consumer Perception Surveys
- Consumer Understanding Studies
- False Advertising Surveys
- Consumer Survey Critiques
- Consumer Survey Rebuttals
We have developed surveys for firms across the nation, such as Fox Rothschild LLP in New Jersey, Riemer & Braunstein LLP in Boston, and Lieff Cabraser Heimann & Bernstein LLP in New York City.
Selecting the right type of survey for a case requires skill and experience. Keegan & Donato Consulting approaches survey design on a case-by-case basis in view of the fact that each case is unique. We work closely with clients to understand and appreciate the fundamental issues driving the case, and work to maximize the value of the research evidence to the overall case strategy.
Our consumer surveys consist of objective, non-leading questions directed to an appropriate universe of consumers. Procedures are in place to minimize biases in data collection, and services include a complete analysis and reporting of survey data.
We employ both classic survey designs and develop innovative custom survey designs to meet our clients’ needs. Our industry-leading online survey software platform facilitates the programming and execution of advanced survey designs, including complex skip logic and advanced rotation and randomization of questions, answer options, and stimuli, features that are employed whenever appropriate.
We obtain our survey sample from leading marketing research companies that maintain multi-million member online consumer panels. These companies are top providers of survey sample in the U.S. and are used by prominent marketing research firms.
In addition, if you are confronted with a study from an opposing expert and want to expose possible methodological flaws, we can guide you through potential weaknesses to help you rebut the study.
Keegan & Donato Consulting would be pleased to advise you on the best approach to your consumer survey or questionnaire or provide you with an objective evaluation of an opposing expert’s survey research. Contact us today at (914) 967-9421 to find out how we can help.