Consumer Survey Firm
When you need a consumer survey to bolster a case, hire a prominent firm with the expertise to help you and your clients prevail in litigation. Keegan & Donato Consulting can provide independent consumer-based survey research that will help you try or defend your case effectively.
Keegan & Donato Consulting designs and executes methodologically sound consumer survey studies and collaborates on a wide variety of marketing and complex commercial litigation issues, including consumer research, damages analysis, forensic economic analysis, and related areas.
We are a specialty research consultancy and are members of ESOMAR, the leading global association for market, social and opinion research, the International Trademark Association (INTA), and the American Marketing Association (AMA). Mr. Keegan is an AMA-designated Professional Certified Marketer.
Keegan & Donato Consulting has been engaged by leading law firms across the country, such as Schepisi & McLaughlin PA in New Jersey, Kirkland & Ellis LLP in Chicago and Washington, DC, Irell & Manella LLP in Los Angeles, and Day Pitney LLP in New York City.
Our litigation surveys have been accepted as evidence in matters involving a broad range of products and services and have been presented in federal and state courts, before arbitration panels, the Trademark Trial and Appeal Board (TTAB), the NAB, and other specialty venues.
Value of Consumer Surveys
Survey evidence can provide crucial information about how consumers perceive marks, product designs, colors, websites, and other stimuli. Whether you need a pilot study on logo similarity or an exhaustive review of a product line, we can deliver intelligence quickly and within a wide range of budgets.
In conjunction with intellectual property litigation, Keegan & Donato Consulting designs, executes, analyzes, and presents the results of trademark surveys, including:
Consumer research is also invaluable for brands who want to gauge consumer perception of products or services; assess the buying habits of a target market; test the marketplace for a new brand name, logo or concept; and other key marketing issues.
Surveys can provide empirical evidence as to whether an alleged trademark infringement is affecting consumer perception, but they typically are not accepted without challenge. Courts demand accurate, real-world data. If a survey is not methodologically sound, the court may give it little weight or exclude it entirely.
The capabilities of Keegan & Donato Consulting include state-of-the art survey designs that are probative of the relevant issues in each case, are capable of targeting specific consumer populations with appropriate universe selection and sampling frames, and feature cutting-edge rotation and randomization of hundreds of question types with customizable complex skip and display logic when appropriate.
If you are debating the value of utilizing a consumer research study to support your case strategy, consider that testimony presented by an opposing expert may be accepted as fact by the court if you fail to offer an alternative. A survey may also help you refute the credibility of an opposing expert’s work.
Whether you are interested in conducting a consumer survey or rebutting another study’s methodological flaws, take advantage of our firm’s extraordinary expertise by contacting Keegan & Donato Consulting at (914) 967-9421.
