When you are engaged in intellectual property litigation in Fort Worth, consumer survey experts like Keegan & Donato Consulting can help you establish how consumers view your clients’ marks and the products and services with which those marks are associated.
When survey data is collected, experts can also interpret the facts and testify about them to a judge or jury. They can address unique questions or evidence that is central to the issues in your case and assist you with quantifying damages.
Keegan & Donato Consulting provides a complete suite of services, including consulting on litigation strategy for both plaintiff and defendant clients, consumer research studies, expert reports, testimony in trademark and trade-dress litigation, testimony at deposition and/or trial, and rebuttal of opposing parties’ surveys when applicable.
We can work within your budget to deliver the survey evidence you need, and have been engaged by leading IP litigators such as Schepisi & McLaughlin, PA in New Jersey, Riemer & Braunstein LLP in Boston, Girard Gibbs LLP in San Francisco, and Day Pitney LLP in New York City. and attorneys throughout the nation.
Value of Consumer Research Studies
Surveys are an invaluable tool for brands who want to gauge consumer perception of products or services; measure consumer understanding of contested marketing claims; assess the buying habits of a target market; test the marketplace for a new brand name, logo or concept; and other key marketing issues.
Keegan & Donato Consulting designs, executes, analyzes, and presents the results of IP litigation surveys, including:
- Likelihood of Confusion
- Secondary Meaning
- Strength of Mark
- Acquired Distinctiveness
- Lanham Act Claims
In addition to our consumer survey design capabilities, the firm provides services in these and other areas:
- Full-service data gathering and reporting
- Marketing, damages and forensic economic analysis
- Collaboration on complex commercial litigation issues
- Pilot studies and exploratory research
- Critiqueof opposing experts’ studies and reports
- Advice on deposition and trial questioning of opposing experts
Survey Methodology
At Keegan & Donato Consulting, we consider methodological design among the most important aspects of designing a consumer research study. We have conducted and critiqued hundreds of studies across industries ranging from designer apparel to high-end audio products and everything in between.
We obtain high-quality information from a representative sample of the targeted population and have strict procedures in place to minimize potential biases in data collection. Survey samples are obtained from prominent marketing research companies that maintain multi-million-member online consumer panels.
Although good survey evidence can be powerful, consumer surveys typically are not accepted without challenge. Courts demand accurate, real-world data, and poor designs and methodological flaws can result in partial or full exclusion of survey evidence from a case.
Hiring qualified consumer survey experts, such as Keegan & Donato Consulting, for your litigation in Fort Worth will help ensure that your survey evidence will stand up to judicial scrutiny. Get in touch with us at (914) 967-9421 to learn more about our approach and our affordable services.