If you are seeking reliable consumer survey companies that can deliver intelligence quickly within a wide range of budgets, look no further than Keegan & Donato Consulting. We work with clients in Trenton, NJ, and across the nation.
Offering more than two decades of combined experience, principals Mark Keegan and Tony Donato have extensive backgrounds in the design, execution, analysis and critique of consumer research studies. We perform analyses, help clients develop damages claims, critique opposition expert reports, assist with witness preparation, and provide expert witness testimony.
The Value of a Consumer Survey
If you are debating whether or not you need a consumer survey to support your case strategy, consider that the court may accept testimony presented by an opposing expert as fact unless you offer an alternative.
In Classic Liquor Importers, LTD v. Spirits International B.V., No. 15 Civ. 6503 (JSR), Dist. Court, S.D. New York 2016, for example, the quality of the parties’ products was at issue in the case. The Court disregarded this factor, however, stating that, “without the aid of consumer survey evidence or expert testimony, the Court is unable to draw any conclusions as to the respective quality of the products.”
The defendant, Spirits International B.V., also pursued a Lanham Act counterclaim of false advertising. However, “it did not commission a consumer survey” and could not point to reliable evidence of consumer deception or confusion. The Court granted the plaintiff’s motion for summary judgment on this counterclaim.
Courts also take great care to verify whether the survey design or methodology was flawed in any way. If not based on sound methodology, it may be given little weight.
In Water Pik, Inc. v. Med-Systems, Inc., 726 F.3d 1142, 1144-50 (10th Cir. 2013), there is a lengthy discussion about the Court’s conclusion that survey evidence submitted by the defendant, “had too many methodological flaws to be of any probative value.”
Why Choose Keegan & Donato Consulting?
The fact that consumer survey evidence can play a significant part in your case calls for hiring a qualified survey expert. Surveys continue to receive the critical attention of the courts, and it is crucial to choose an expert who will be able to withstand cross-examination and explain his or her survey methodology in a clear and concise manner.
The capabilities of Keegan & Donato Consulting include state-of-the art survey designs that are probative of the relevant issues in each case, are capable of targeting specific consumer populations with appropriate universe selection and sampling frames, and feature cutting-edge rotation and randomization of hundreds of question types with customizable complex skip and display logic when appropriate.
We can also help you analyze the economic, financial or technical complexities of your case; assist in your assessment of different case strategies; determine which deposition questions to ask; help you prepare a testifying expert for deposition and trial; or critique the potential weaknesses in an adversary’s survey evidence in a rebuttal report. These services can have a significant impact on your client’s case.
If you are seeking reliable consumer survey companies to help with your case in Trenton, NJ, contact Keegan & Donato Consulting at (914) 967-9421 to learn more about our approach and our affordable services.