When you are involved in a complex marketing or commercial litigation issue in San Francisco, consumer survey companies like Keegan & Donato Consulting can help you develop a powerful strategy with a reliable, methodologically sound consumer research study.

Keegan & Donato Consulting, located in beautiful Rye, NY, specializes in a wide range of trademark and trade dress analyses and surveys, including (but not limited to):

• Likelihood of Confusion
• Secondary Meaning
• Strength of Mark
• Acquired Distinctiveness
• Trademark Similarity
• Genericness Surveys
• Trademark Dilution
• Lanham Act Surveys
• Trade-Dress Surveys
• Consumer Perception Surveys
• Consumer Understanding Studies
• False Advertising Surveys
• Consumer Survey Critiques
• Consumer Survey Rebuttals

Experience

Mark Keegan brings extensive experience to the firm, having spent more than a decade formulating case strategies in complex litigation. As a founding partner, Mr. Keegan has consulted on many different litigation issues ranging from marketing and international business to consumer research for Lanham Act claims. He is licensed to practice law in New York and Connecticut and is an AMA-designated Professional Certified Marketer.

Tony Donato has served as a consultant in complex litigation matters since 2004 and has a background in marketing, intellectual property, and consumer behavior cases covering trademark, copyright, patent, best efforts, advertising, consumer surveys, business damages, and business marketing ethics. Mr. Donato received a Master of Public Policy from Georgetown University and has a strong analytical background. 

The firm is a member of the International Trademark Association (INTA), a worldwide organization of trademark owners and professionals dedicated to supporting trademarks and intellectual property to protect consumers and promote fair and effective global commerce, ESOMAR, the leading global association for the research profession, and the American Marketing Association (AMA).

We have been engaged by leading litigators in the San Francisco area, such as Duane Morris LLP, Girard Gibbs LLP, and Arnold & Porter LLP, as well as by plaintiffs and defendants in New York, New Jersey, Boston, Los Angeles, Philadelphia, Chicago, Washington, DC, and firms across the nation.

Consumer Perception

When your case involves consumer perception of contested marketing claims, Keegan & Donato Consulting has extensive experience conducting studies to determine how consumers in a particular market perceive a marketing claim about a product and the extent to which their perceptions align with the realities of the product.

For example, we have conducted studies in a number of recent cases involving “all natural” and/or “100% natural” product claims. These studies have examined how consumers perceive the natural claims and to what extent, if at all, the natural claims have impacted their purchase decision. Through our research, we have provided our clients with reliable empirical data regarding consumer perceptions of the key claims driving their cases.

Our studies also examine related issues, including the extent to which particular marketing claims influence consumer demand for a product, how marketing communications impact consumer likelihood of purchase, and the relationship between marketing communications and the consumer’s willingness to pay a premium for a product.

Whether you are in San Francisco or elsewhere in the U.S., a leading consumer survey company, such as Keegan & Donato Consulting, offers proven skills that will bolster your overall case strategy. Contact us today at (914) 967-9421.