If you are litigating a case in San Diego and require a trademark survey, consider consumer survey companies such as Keegan & Donato Consulting who have the training and expertise to design and execute them properly.
Keegan & Donato Consulting designs and executes methodologically sound consumer survey research studies and collaborates on a wide range of complex marketing and commercial litigation issues, including damages analysis, forensic economic analysis, and related areas.
We have been engaged by leading IP litigators in San Diego, including Blood Hurst & O’Reardon LLP, Cooley LLP, and Stanley, Mandel & Iola, LLP, and provide service to attorneys practicing in federal and state courts, before arbitration panels, the Trademark Trial and Appeal Board (TTAB), and other specialty venues.
Surveys in trademark matters are complex and required to meet strict standards:
- The survey population must be properly chosen and defined and utilize a sample that accurately represents the population.
- The questions asked must be clear, concise and unambiguous.
- The data must be accurately collected and reported.
- The data must be analyzed against statistical principles.
- The survey process must be conducted with a goal of maintaining objectivity.
Keegan & Donato Consulting obtains survey samples from prominent marketing research companies that are top providers of survey sample in the U.S. and that maintain multi-million member online consumer panels. Our goal is to obtain high quality information that is a representative sample of the targeted population, and we have stringent procedures in place to minimize potential biases in data collection.
To meet each client’s needs, our state-of-the art survey designs are probative of the relevant issues in each case and able to target specific consumer populations with appropriate universe selection and sampling frames. They feature complex skip and display logic and cutting-edge rotation and randomization of questions, answer options, and stimuli when appropriate.
Principals Mark Keegan and Anthony Donato offer a combined 25 years of experience in conducting consumer research studies in the context of intellectual property disputes.
Mr. Keegan’s experience in formulating case strategies in complex litigation involving marketing, economics, business, and financial issues on behalf of his clients, along with Mr. Donato’s experience in research, strategy, survey design and execution, data analysis and case management, create a rare combination of strategic and analytical skills.
We provide expert research, analysis, affidavits and reports on behalf of plaintiffs and defendants in support of trademark infringement litigation, and have collaborated extensively on cases involving business, marketing, and financial issues. We also have extensive testimony experience.
When you need a trademark survey for litigation in San Diego, it is important to choose a consumer survey company that will meet the courts’ standards for design, execution and analysis. Get in touch with the experts at Keegan & Donato Consulting at (914) 967-9421 to discuss your needs.