Experienced consumer survey companies, such as Keegan & Donato Consulting, can provide you with reliable empirical data about the key claims driving your Portland case.

Principals Mark Keegan and Tony Donato offer wide-ranging strategic and analytical skills in the area of IP litigation, and have collaborated extensively with plaintiffs and defendants in support of trademark infringement and trade dress litigation and on cases involving marketing, business and financial issues.

Our specialties include:

• Likelihood of Confusion Analysis & Surveys
• Strength of Mark Analysis & Surveys
• Secondary Meaning Analysis & Surveys
• Lanham Act Analysis & Surveys
• Trade Dress Analysis & Surveys
• Consumer Perception Analysis & Surveys
• Consumer Understanding Studies
• Expert Witness Testimony

As a specialty research consultancy, we are members of the International Trademark Association (INTA), ESOMAR, the leading global association for market, social and opinion researchers, and the American Marketing Association (AMA). Mr. Keegan is also an AMA-designated Professional Certified Marketer.

In addition to designing and executing our own consumer surveys, our firm is often engaged to critique a consumer research study submitted by opposing experts. We have reviewed and rebutted hundreds of consumer surveys conducted in conjunction with litigation.

Consumer Research Case Studies

Surveys are valuable tools in litigation because they provide insight into actual consumer perceptions, often when no other scientific evidence is available. By exposing consumers to relevant stimuli and gauging their reactions, it is possible to measure their attitudes and behaviors, and understand how they perceive a brand or a contested mark.

Keegan & Donato Consulting has designed and executed many studies to determine how consumers in a particular market perceive a marketing claim and the extent to which those perceptions align with the realities of the product being marketed.

For example, we have conducted studies in a number of recent cases involving “all natural” and/or “100% natural” product claims. These studies have examined how consumers perceive the natural claims and to what extent, if at all, the natural claims have impacted the consumer purchase decision.

Another recent case involved a two-pronged market research study to gauge both consumer awareness and consumer perception to help a client determine how their social painting brand compared to competitors in their market.

Qualified respondents were screened using strict criteria, and the sampling was restricted to the client’s geographic markets. The results showed that the client’s marketing efforts have been effective. The evidence we collected provided exceptional value to our client in terms of continuing to successfully market their brand.

We have been engaged by leading IP litigators across the nation, such as Morgan, Lewis & Bockius LLP in Boston, Notaro, Michalos & Zaccaria PC in New Jersey, Day Pitney LLP in New York City, and Giampolo Law Group in Philadelphia, to help them navigate the cases their clients face.

As you evaluate consumer survey companies for your IP litigation in Portland, call Keegan & Donato Consulting at (914) 967-9421 or contact us here to find out how our highly qualified firm can help.