Consumer survey companies, such as Keegan & Donato Consulting in New York, can help IP litigators establish how consumers view their clients’ trademarks and the products and services with which those marks are associated.
Surveys are also an invaluable tool for brands who want to gauge consumer perception of products or services; assess the buying habits of a target market; test the marketplace for a new brand name, logo or concept; and other key marketing issues.
Keegan & Donato Consulting designs, executes, analyzes, and presents the results of trademark litigation surveys, including:
- Likelihood of Confusion
- Strength of Mark
- Secondary Meaning
- Acquired Distinctiveness
- Lanham Act Claims
- Survey Critiques and Rebuttals
Our firm also has extensive experience in conducting studies that measure consumer understanding of contested marketing claims. The real-world results we collect have provided our clients a foundation for presenting fact-based evidence in support of their positions. We also provide expert witness testimony on consumer survey, marketing and economic issues.
We have developed surveys for and collaborated with firms that manage some of the largest trademark portfolios in the world, such as Girard Gibbs LLP in San Francisco, Fox Rothschild LLP in New Jersey and Philadelphia, and Riemer & Braunstein LLP in Boston. Our litigation surveys have been accepted as evidence in matters involving a broad range of products and services.
About Consumer Research Studies
Consumer research is the process of sampling from a large group of relevant consumers and asking them carefully constructed questions to elicit opinions about a certain topic or topics. When designed and executed correctly, consumer research studies yield highly reliable data that is projectable to the studied population as a whole.
To satisfy judicial and adversarial scrutiny, trademark surveys must be precisely written and adhere to accepted survey research standards. Our surveys consist of objective, non-leading questions directed to an appropriate universe of consumers. Procedures are in place to minimize biases in data collection, and services include a complete analysis and reporting of survey data.
Our capabilities include state-of-the art survey designs that are probative of the relevant issues in each case, are capable of targeting specific consumer populations with appropriate universe selection and sampling frames, and feature cutting-edge rotation and randomization of hundreds of question types with customizable complex skip and display logic when appropriate.
With a combined 25 years of experience in conducting consumer research studies, Keegan & Donato Consulting works on behalf of both plaintiffs and defendants to provide research, analysis, affidavits, declarations and expert reports as needed in support of trademark infringement and trade-dress litigation, and has collaborated extensively on cases involving marketing, business and financial issues.
When your litigation requires precise, reliable data, consider consumer survey companies like Keegan & Donato Consulting in New York with the qualifications and expertise necessary to quickly deliver intelligence within a wide range of budgets. Get in touch with us today at (914) 967-9421 to find out how we can help.