Do you need reliable consumer survey data to strengthen your Nashville intellectual property case strategy? Companies like Keegan & Donato Consulting have data-gathering capabilities that can withstand the rigors of litigation.
Keegan & Donato Consulting is a specialty research consultancy that designs and executes consumer-based surveys for attorneys and their clients across the nation. Principals Mark Keegan and Tony Donato have over 25 years of cumulative experience in the field of consumer research and have extensive testimony experience.
Our credentials include:
- Juris Doctor from Brooklyn Law School (Keegan)
- Member of the New York and Connecticut Bar Associations (Keegan)
- Bachelor of Arts in History from Pace University (Keegan)
- Master of Public Policy from Georgetown University (Donato)
- Bachelor of Arts in Politics from Ursinus College (Donato)
- Co-author of peer-reviewed journal articles (Donato)
Consumer research studies are common employed to prove likelihood of confusion, secondary meaning, strength of mark, acquired distinctiveness, consumer perception, and Lanham Act claims in the context of trademark and trade-dress litigation.
Our state-of-the art survey designs are probative of the relevant issues in each case, target specific consumer populations with appropriate universe selection and sampling frames, and feature cutting-edge rotation and randomization of hundreds of question types with customizable complex skip and display logic when appropriate.
Keegan & Donato Consulting has helped many of the top IP litigation firms in the country develop effective case strategies, such as Irell & Manella LLP (Los Angeles), Giampolo Law Group (Philadelphia), Debevoise & Plimpton LLP (New York City), Riemer & Braunstein LLP (Boston), and Stanley, Mandel & Iola, LLP (San Diego).
Surveys are also an invaluable tool for brands who want to gauge consumer perception of products or services; assess the buying habits of a target market; test the marketplace for a new brand name, logo or concept; and other key marketing issues.
Keegan & Donato Consulting recently designed and executed a two-pronged market research study to gauge both consumer awareness and consumer perception of a client’s brand. This client organizes and promotes social painting events that are primarily targeted to a female audience and wanted to see how their brand compared to competitors in their market.
Qualified respondents were screened to ensure that they were females of U.S. legal drinking age (21 or older) and had recently attended a social painting event or were likely to do so in the near future. The sampling was also restricted to the geographic markets in which the client operates. Respondents were randomly assigned to two groups – a consumer awareness module and a consumer perception module.
The results indicated that the client is the most recognized social painting brand in its geographic area, that the brand is perceived as “more fun” than its competitors, and that their marketing efforts have been effective. The empirical evidence we collected provided exceptional value to our client in terms of continuing to successfully market their brand.
Whether you need a trademark survey, a marketing research survey, or another type of study to support your Nashville case, consumer survey companies like Keegan & Donato Consulting can quickly deliver intelligence within a wide range of budgets. Contact us at (914) 967-9421 to take advantage of our breadth of knowledge and experience.