When your litigation in Memphis requires a consumer survey, companies like Keegan & Donato Consulting offer the economic, financial, marketing, and consumer research expertise you need. We work on behalf of plaintiffs and defendants to provide independent and reliable survey solutions.
Survey evidence can provide crucial information about how consumers perceive marks, product designs, colors, websites, and other stimuli. Whether you need a pilot study on logo similarity or an intensive review of a product line, we can deliver intelligence quickly
Keegan & Donato Consulting provides a complete suite of services, including consulting on litigation strategy for both plaintiff and defendant clients, consumer research studies, expert reports, testimony in trademark and trade-dress litigation, testimony at deposition and/or trial, and rebuttal of opposing parties’ surveys when applicable.
The firm is a member of ESOMAR, the leading global professional organization for market, social and opinion researchers, the International Trademark Association (INTA), and the American Marketing Association (AMA), and Mr. Keegan is an AMA-designated Professional Certified Marketer.
We can work within your budget to deliver the survey evidence you need, and have been engaged by leading IP litigators such as Kaye Scholer LLP in New York City, Arnold & Porter LLP in San Francisco, Kantrowitz, Goldhamer & Graifman PC in New Jersey, and attorneys throughout the nation.
Why Choose Keegan & Donato Consulting?
The fact that consumer survey evidence can play a significant part in your case calls for hiring a qualified survey expert. Surveys continue to receive the critical attention of the courts, and it is crucial to choose an expert who will be able to withstand cross-examination and explain his or her survey methodology in a clear and concise manner.
The capabilities of Keegan & Donato Consulting include state-of-the art survey designs that are probative of the relevant issues in each case, are capable of targeting specific consumer populations with appropriate universe selection and sampling frames, and feature cutting-edge rotation and randomization of hundreds of question types with customizable complex skip and display logic when appropriate.
We can also help you analyze the economic, financial or technical complexities of your case; assist in your assessment of different case strategies; determine which deposition questions to ask; help you prepare a testifying expert for deposition and trial; or critique the potential weaknesses in an adversary’s survey evidence in a rebuttal report. These services can have a significant impact on your client’s case.
Experienced consumer survey companies like Keegan & Donato Consulting can provide you with a reliable and defensible consumer research studies that can help bolster your case in Memphis. Our surveys are conducted with meticulous attention to industry best practices for methodology and implementation. Call us today at (914) 967-9421 to find out how we can help.