When your Kansas City case requires a methodologically sound consumer survey, specialty research companies such as Keegan & Donato Consulting can help. We have designed hundreds of studies across a wide range of industries.
Consumer research studies are commonly employed to prove likelihood of confusion, strength of mark, acquired distinctiveness, secondary meaning, dilution, and other Lanham Act issues in the context of trademark and trade-dress litigation.
When survey data is collected, experts can interpret the facts and testify about them to a judge or jury. They can address unique questions or evidence that is central to the issues in your case and assist you with quantifying damages.
Keegan & Donato Consulting’s state-of-the art survey designs target specific consumer populations with appropriate universe selection and sampling frames, and feature cutting-edge rotation and randomization of hundreds of question types with customizable complex skip and display logic when appropriate.
Whether you need a pilot study on logo similarity or an intensive review of a product line, Keegan & Donato Consulting can deliver intelligence quickly and within a wide range of budgets.
In addition to our consumer survey design expertise, our firm provides services in these and other areas:
- Full-service data gathering and reporting
- Marketing, damages and forensic economic analysis
- Collaboration on complex commercial litigation issues
- Pilot studies and exploratory research
- Rebuttal or critique of opposing experts’ studies and reports
- Advice on deposition and trial questioning of opposing experts
How Consumer Research Can Help
Consumer survey research consists of sampling from a large group of relevant consumers and asking them carefully constructed questions to elicit opinions about a certain topic or topics.
Studies can be conducted to examine a wide range of issues, such as the extent to which particular marketing claims influence consumer demand for a product, how marketing communications impact consumer likelihood of purchase, and the relationship between marketing communications and the consumer’s willingness to pay a premium for a product.
When properly designed and executed, these studies yield highly reliable data that is projectable to the studied population as a whole.
Recent studies by Keegan & Donato Consulting have involved “all natural” and/or “100% natural” product claims. We examined how consumers perceived the natural claims and to what extent, if at all, those claims impacted the consumer purchase decision. The real-world results we collected provided our clients a foundation for presenting fact-based evidence in support of their positions.
Our firm has been engaged by firms throughout the nation that manage some of the largest trademark portfolios in the world, such as Quinn Emanuel Urquhart & Sullivan LLP in Los Angeles, Riemer & Braunstein LLP in Boston, Wiley Rein LLP in Washington, DC, and Schepisi & McLaughlin PA in New Jersey.
As you evaluate consumer survey companies to help bolster your case in Kansas City, Keegan & Donato Consulting offers the combination of skills, expertise and data-gathering capabilities you need. Get in touch with us today at (914) 967-9421 to learn more.