Customized trademark surveys can be an effective tool in trademark litigation. However, proving infringement can be challenging, and that’s where customized trademark surveys conducted by experts like Keegan & Donato Consulting come in.
Keegan & Donato Consulting, located in Rye, New York, is a specialty research consultancy that designs and executes consumer-based surveys for attorneys and their clients in the context of intellectual property disputes. Principals Mark Keegan and Tony Donato have more than 30 years of cumulative experience in consumer research and can help you strengthen your case.
We work on a fixed rate or hourly basis based on your needs and will assist you with designing a reliable survey that is within your budget.
Benefits of Customized Surveys
A customized trademark survey is a research study designed to gather data from a specific group of people about their perceptions of a trademark. This type of survey can be tailored to meet the particular needs of a trademark owner and can provide valuable evidence in trademark litigation. Here are some benefits of using customized trademark surveys in litigation:
- Evidence of Consumer Confusion: One of the most significant benefits of a customized trademark survey is that it can provide evidence of consumer confusion. If the survey shows that consumers are likely to be confused between the trademarks in question, it can help establish your trademark infringement claim.
- Objective Data: Customized trademark surveys provide objective data that can be presented to a court. The survey results can support legal arguments and convince a judge or jury of the strength of your case.
- Focus Group Testing: Customized trademark surveys can include focus group testing. This type of testing involves bringing people together to discuss and evaluate the trademarks in question. The results of these discussions can provide valuable insight into the minds of consumers and can help you craft an effective legal strategy.
- Cost-Effective: Customized trademark surveys can be cost-effective compared to other methods of gathering evidence during litigation. The cost of conducting a survey is typically much lower than the cost of conducting extensive research or hiring expert witnesses.
- Customizable: Customized trademark surveys can be tailored to meet your specific needs. The questions can be designed to address the specific issues in your case, and the survey can be conducted with a specific target audience in mind.
The benefits of customized trademark surveys are that they can provide valuable insights into how consumers perceive and recognize trademarks in the marketplace. If you are involved in trademark litigation, it is essential to work with experienced survey consultants who can help you navigate complex legal issues and determine if a custom survey is appropriate for your case. Call Keegan & Donato Consulting at (914) 967-9421 to learn more.