When your trademark litigation in Fort Worth calls for a consumer survey, hire a consultant like Keegan & Donato Consulting to deliver persuasive survey evidence that will stand up to judicial scrutiny.
Keegan & Donato Consulting is a specialty research consultancy and one of the most experienced companies in the field of trademark litigation. With more than 25 years of combined experience, proven survey methodologies, and deep operational insight, principals Mark Keegan and Tony Donato provide expert research, expert reports, and testimony on behalf of plaintiffs and defendants in support of trademark infringement litigation.
Mr. Keegan’s experience in formulating case strategies in complex litigation involving business, marketing, economics, and financial issues on behalf of his clients, along with Mr. Donato’s experience in strategy, research, survey design and execution, and data analysis, create a unique blend of strategic and analytical skills.
Could a Consumer Survey Make a Difference in Your Case?
Trademark litigation surveys provide direct evidence about consumer perceptions that can be difficult to establish by means of visual comparisons and expert testimony alone.
An expert can help determine, for example, whether or not competing marks are likely to confuse consumers; whether or not a descriptive mark has acquired secondary meaning; or whether or not one brand’s mark is likely to cause dilution of a competing mark.
Employing knowledgeable experts, such as Keegan & Donato Consulting, is imperative. The court may afford an overly broad survey little weight or deem it inadmissible when it fails to address the key issues in your case, even if based on an accepted methodology.
Our Survey Methodology
Keegan & Donato Consulting surveys consist of objective, non-leading questions directed to an appropriate universe of consumers. Procedures are in place to minimize biases in data collection, and our services include a complete analysis and reporting of survey data.
Our capabilities include state-of-the art survey designs that are probative of the relevant issues in each case, the ability to target specific consumer populations with appropriate universe selection and sampling frames, and cutting-edge rotation and randomization of hundreds of question types with customizable complex skip and display logic when appropriate.
The firm’s surveys have been admitted into evidence in federal and state courts, at arbitration, and to the Trademark Trial and Appeal Board (TTAB), the NAD, and other specialty venues, in matters involving a broad range of products and services. We have also testified extensively at deposition and at trial.
When you need a trademark survey consultant in Fort Worth that has experience, training, and data-gathering expertise, Keegan & Donato Consulting will collaborate with you to understand the fundamental issues of your case. Get in touch with us at (914) 967-9421 to learn more about our wide range of services.