Need a Secondary Meaning Survey?
Secondary meaning arises when consumers associate an otherwise descriptive word, [...]
Critical Components of a Genericness Survey
What are the critical components of a genericness survey? Count [...]
Consequences of Not Using a Consumer Survey in Trademark Cases
Nothing in the Lanham Act requires the introduction of a [...]
Common Mistakes in Trademark Survey Methodology
Trademark survey evidence can be robust, but it is not [...]
Conducting a Likelihood of Confusion Survey
To help you prove consumer confusion, Keegan & Donato Consulting [...]
Consumer Survey in the Squirt/Lineup Format
As you look for trademark survey companies that can help [...]
Genericness Surveys in Trademark Disputes
Are you interested in genericness surveys to support your case [...]
Obtaining a Survey as to Acquired Distinctiveness to Support a Trademark Application
Acquired distinctiveness is often measured through consumer survey research. Keegan [...]
Using Consumer Survey Evidence to Illustrate Consumer Perception in the Marketplace
In false advertising and consumer fraud cases, consumer perception of [...]
Types of Consumer Surveys Used in Trademark Litigation
Surveys can play a crucial role in successfully resolving a [...]
