Consumer surveys are important in trademark infringement cases for determining whether competing marks are likely to confuse consumers. Keegan & Donato Consulting has extensive experience in designing and analyzing surveys that will help strengthen your case.
Keegan & Donato Consulting is a specialty research consultancy and a leading firm in the field of trademark litigation. We provide expert research, analysis, affidavits and reports on behalf of plaintiffs and defendants throughout the nation, and have collaborated extensively on cases that involve business, marketing, and financial issues.
Mark Keegan and Tony Donato offer 25-plus years of experience and a combination of strategic and analytical skills. Mr. Keegan has a background in formulating complex case strategies on behalf of his clients and as a marketing strategist working with top brands. Mr. Donato has a strong analytical background in marketing, intellectual property, and consumer behavior cases covering consumer surveys, trademark, copyright, advertising, business damages, and business ethics.
Methodological Survey Design
Surveys in trademark matters are complex and required to meet strict standards:
- The survey population must be properly chosen and defined and utilize a sample that accurately represents the population.
- The questions asked must be clear, concise and unambiguous.
- The data must be accurately collected and reported.
- The data must be analyzed against statistical principles.
- The survey process must be conducted with a goal of maintaining objectivity.
Keegan & Donato Consulting obtains survey samples from prominent marketing research companies that are top providers of survey sample in the U.S. and maintain multi-million-member online consumer panels.
Our goal is to obtain high quality information that is a representative sample of the targeted population, and we have stringent procedures in place to minimize potential biases in data collection.
Because the circumstances of each case are unique, we work closely with our clients to understand their key issues. This enables us to maximize the value of the consumer survey evidence to their overall case strategies.
Are Trademark Surveys Expensive?
Keegan & Donato Consulting designs custom trademark surveys to meet the needs of each individual client. This can involve targeting specialized populations of respondents and developing unique designs to address the specific issues of importance in the case. These factors will affect the time and level of difficulty of executing a consumer study and its overall cost.
Most of our consumer surveys cost from $30,000 to $80,000 to complete, and $55,000 is the most typical cost. We work on an hourly basis or fixed rate depending on your needs and will work with you to design a survey that is both reliable and within your budget. We will always provide you with an estimate of project costs prior to engagement.
The team at Keegan & Donato Consulting has significant experience in designing and analyzing consumer surveys for trademark infringement that will stand up to judicial scrutiny. Get in touch with us today at (914) 967-9421. We will work within your budget to deliver the survey evidence you need.