Cost is always a factor. If you’re sizing up litigation or pre-litigation strategy in New York, one of the first practical questions is simple: What does a trademark survey cost in New York? Here’s a plain-English breakdown based on Keegan & Donato Consulting’s published guidance.

The Short Answer (With Real Numbers) 

Most consumer surveys come in between $40,000 and $80,000, with $60,000 being the most typical figure. Keegan & Donato work on a fixed-rate basis and provide a clear schedule of project costs before engagement. Rest assured that you’ll know what you’re committing to before work ever starts. We know that a cost structure is helpful when you’re building a litigation budget or weighing settlement leverage.

Why Is There a Rate Range?

No two cases are identical. Surveys are custom-designed to your fact pattern, which often means reaching specialized consumer populations and building unique designs tuned to each of the issues, such as likelihood of confusion, secondary meaning, strength of mark, or trade dress, for example. Those choices affect the difficulty and time required, which naturally influences cost.

The New York Angle

Keegan & Donato is based in Rye, New York. The team focuses on litigation-grade consumer research for attorneys and their clients. If your matter is venued in the SDNY, EDNY, state court, or you simply prefer a New York–based expert, rest assured that you’re working with a team grounded firmly in the geographic market.

What You’re Paying For (And Why It Matters In Court)

Beyond “fielding a questionnaire,” credible litigation surveys stand on methodology.

Keegan & Donato emphasize:

• Test-versus-control experimental design
• Proper universe selection
• Procedures to minimize bias
• Objective, non-leading questions

Keegan & Donato provide the details that judges and opposing experts scrutinize. We commit to full analysis and reporting of the data, which is crucial when your expert faces Daubert-style challenges.

Typical Deliverables You Should Expect

While every engagement is fully customized, a litigation-ready survey typically includes the following:

• Survey designed to objectively test relevant claims
• Programming in an advanced online platform (with appropriate randomization/rotation)
• Qualified sampling from reputable consumer panels
• Quality controls
• Data cleaning
• Statistical analysis
• A defensible report with all Rule 702 disclosures

This process is the difference between evidence that moves the needle and evidence that gets sidelined.

Speed, Reliability, and Budgeting Clarity

Cost is only part of the equation that you must consider for success. You also need timing predictability. Keegan & Donato deliver quickly, reliably, and within financial expectations, which makes planning deposition/expert report schedules far less painful. Pair the timely dependability with their fixed-fee approach and upfront cost schedule, and you’ve got fewer surprises during discovery.

New York Trademark Survey Pricing: Plan with Confidence

If you’re comparing options for a litigation-grade consumer survey in the New York area, plan for a $40K–$80K range (with $60K being fairly typical). Always prioritize a provider, such as Keegan & Donato, that builds rock-solid methodology into every step and gives you a clear cost schedule before kickoff.

Keegan & Donato’s New York-based team focuses precisely on this kind of work and can scope a plan that fits your case. That’s the practical answer to “What does a trademark survey cost in New York?” Learn more today. Start a conversation online or call (914) 967-9421.