A common question that we encounter is “How much will a survey cost?”
Our consumer research studies are custom-designed to suit the needs of each individual case. Often this involves targeting specialized populations of respondents and developing unique designs to address the specific issues of importance in the case. These and other variables impact the time required and level of difficulty of executing a study, and therefore, the study’s overall cost.
That said, most of our consumer studies cost between $40,000 and $80,000 to complete, with $60,000 being the most typical cost. Our assignments are completed on a fixed rate basis. We will work with you to design a survey that is both reliable and within your budget. We will always provide you with a clear schedule of project costs prior to engagement, and our fees are clearly outlined in our engagement agreement. We pride ourselves on providing survey research quickly, reliably, and within financial expectations.
