Keegan & Donato Consulting understands that the crux of a consumer survey for litigation is a solid methodological foundation.

Unlike in an academic environment where conditions are more relaxed, it is a fact of our industry that even a minor methodological misstep can prove to be problematic for a survey expert, in some instances resulting in partial or full exclusion from testifying in a case. For this reason, we consider methodological design among the most crucial tasks when designing a consumer research study.

Using our extensive experience in conducting and critiquing consumer surveys, we design studies that avoid the methodological pitfalls often found in competing research.

40

years of combined experience

conducting and critiquing consumer survey research

We follow established principles of consumer survey research including but not limited to:

  • Appropriate universe selection and sampling frame;
  • Rigorous and valid survey design that is probative of the relevant issues in the case;
  • Inclusion of representative, qualified respondents;
  • Use of procedures to minimize potential biases in data collection;
  • Use of objective, non-leading questions;
  • Use of procedures to reduce guessing among respondents; and
  • Full analysis and reporting of survey data.
In addition, we use an industry-leading online survey software platform which supports the programming and execution of advanced survey designs, including complex skip logic and advanced rotation and randomization of questions, answer options, and stimuli, which facilitates neutral, non-leading presentation of the survey’s questions and answer options to respondents.

These features are employed whenever appropriate. We obtain our survey sample from leading marketing research companies that maintain multi-million member online consumer panels. These companies are top providers of survey sample in the U.S. and are used by prominent marketing research firms, Fortune 500 companies, academic researchers, and other research professionals, including litigation survey experts.

These are just a few ways that we work to ensure that our methodological designs can withstand the rigors of litigation. Call us to find out more about our approach to designing methodologically sound consumer survey research.

Need reliable, data-driven insights for your legal case?

At Keegan & Donato Consulting, we deliver expert consumer research tailored to litigation.

Call us to find out more about how our methodologically sound studies can strengthen your case with actionable evidence.