Keegan & Donato Consulting has extensive experience in conducting trademark surveys to test a wide variety of Lanham Act claims, such as likelihood of confusion, secondary meaning, strength of mark, acquired distinctiveness, trade dress, and others, false and deceptive advertising, consumer perception, and in expert witness testimony on consumer survey, marketing and economic issues.
Both plaintiff and defendant clients nationwide who have faced survey evidence from an opposing expert that seemed weak or unreliable, have engaged us to critique the survey methodology and results and help them develop an effective rebuttal strategy.
If you would like to know more about our services, please call us at (914) 967-9421.
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