If your case is based in Southern California, trademark survey litigation support in Los Angeles, CA usually means one thing: you need a survey expert who understands both the realities of the LA marketplace and the standards courts apply to survey evidence. In the Central District of California, judges see a steady stream of trademark and Lanham Act matters. Typically, they are used to looking past glossy reports to focus on methodology and relevance.

Keegan & Donato Consulting works with law firms across the country, including firms in Los Angeles, to provide the kind of survey evidence that can actually move the needle in litigation. With about 40 years of combined experience and hundreds of surveys designed, executed, and critiqued for federal and state courts, arbitration panels, and the TTAB, their survey experts know what survives judicial scrutiny and what gets picked apart quickly.

Why LA Trademark Litigators Turn to Survey Evidence

In a market as crowded and brand-driven as Los Angeles, survey evidence often sits at the center of an IP case. Litigators lean on surveys to answer questions like:

• Are likely purchasers actually confused about source, sponsorship, or affiliation?
• How strong or distinctive is the plaintiff’s mark in a field full of competing names and logos?
• Has a descriptive mark, color, or product design acquired distinctiveness in the minds of consumers?
• How do people really perceive challenged marketing claims, disclaimers, or website presentations under the Lanham Act?

Courts in California expect more than attorney argument on these points. They want methodologically sound consumer research that reflects how people in the relevant market actually encounter the brands.

Litigation-Focused Survey Services for Los Angeles Matters

Keegan & Donato’s work for LA-based litigators spans the full range of litigation-driven survey needs.

• Likelihood of confusion: Experimental test-vs-control designs that assess whether likely purchasers misperceive source, affiliation, or sponsorship when they see the parties’ marks in realistic marketplace proximity.
• Strength of mark: Surveys that measure recognition, distinctiveness, and how crowded a field really is, which can be critical in an enforcement strategy.
• Secondary meaning & acquired distinctiveness: Evidence showing whether consumers associate a descriptive term, product design, color, or trade dress with a single source.
• Lanham Act claims, consumer perception & understanding: Studies that look at how consumers interpret claims, labeling, websites, disclaimers, and other communications.
• Rebuttal work: Methodologically focused critiques of an opponent’s survey, highlighting flaws in universe, stimuli, questions, controls, or analysis.

Because LA’s economy spans entertainment, tech, apparel, food and beverage, and countless niche categories, survey designs are always customized to the way people actually shop and make decisions in that specific space.

Methodology That Holds Up in the Central District of California

For trademark survey litigation support in Los Angeles, CA, the methodology matters as much as the result. Keegan & Donato is known for.

• Proper universe definition and screening: Focusing on likely purchasers for the goods or services at issue, not just any online respondent.
• Realistic stimuli and marketplace proximity: Presenting brands the way consumers actually see them: in search results, on packaging, in streaming menus, or on retail shelves, rather than in artificial lineups.
• Controls appropriate to the methodology: Using control conditions that make sense for the specific design, so the survey isolates the effect of the challenged elements.
• Clear, neutral questions: Avoiding leading language and ensuring respondents can answer in ways that reflect genuine perceptions.
• Transparent documentation: Providing enough detail on recruitment, screening, exclusions, and analysis for the court (and an opponent) to understand exactly what was done.

Support Beyond the Survey Numbers

Trademark survey litigation support for Los Angeles, CA cases is about more than delivering a dataset. Keegan & Donato also helps attorneys:

• Shape case strategy around what survey evidence is likely to show.
• Decide when a survey will strengthen a case and when it may not be worth the cost.
• Prepare for depositions of survey experts by turning methodological critiques into straightforward lines of questioning.

Trademark Survey Litigation Support

When your case calls for trademark survey litigation support in Los Angeles, CA, you need more than an off-the-shelf online poll. You need a survey expert who understands litigation, the LA marketplace, and the methodological standards courts expect. If you are handling a trademark or advertising case in Los Angeles and want to talk through survey options or rebuttal strategies, call Keegan & Donato at (914) 967-9421 to connect with a survey expert and discuss how their litigation-focused survey support can fit your matter. You can also reach out online to schedule a call.