Keegan Survey Evidence Cited in Major $23.8 Million Trade Dress Victory
A major Eastern District of New York ruling in Van Leeuwen Ice Cream LLC. v. Rebel Creamery LLC underscores the
Case Studies
Case Studies
Financial Services Industry
The Plaintiff, a broker of insurance products marketed to a specialized professional audience, alleged that the Defendant’s competing brand infringed
Case Studies
Food & Beverage Industry
The Plaintiffs, representatives of a proposed consumer class, alleged that the Defendant’s packaged food product was deceptively labeled because its
Case Studies
Religious Organization Industry
The Petitioner in a Trademark Trial and Appeal Board (TTAB) matter concerning religions and religious organizations alleged that the Registrant’s
Case Studies
E-Commerce / Online Retail Industry
The Plaintiffs in a national class action suit alleged that the Defendant, an online retailer, advertised artificially low prices to
IYO v. OpenAI Trademark Survey Case Study
A recent order in IYO v. OpenAI shows how trademark survey evidence can affect a likelihood of confusion analysis, especially when the opposing party critiques the survey but offers no competing consumer evidence.