Data-Driven
Respected
Decisive
(914) 967-9421
We use an experimental design (test vs. control) approach to deliver robust, statistically reliable evidence regarding likelihood of confusion.
Strength of Mark
Survey evidence is a useful tool in proving (or disproving) the strength of a contested mark. Our tailored approach ensures the best method is chosen for your case.
SECONDARY Meaning
Has your client’s mark acquired secondary meaning among consumers? Our survey evidence will provide the answer.
Acquired distinctiveness
From product design to color, our survey evidence will help you determine how trade dress impacts consumers and your case.
Lanham Act claims
We have extensive experience conducting surveys to test a wide variety of Lanham Act claims, including likelihood of confusion, secondary meaning, trade dress, and others.
Consumer perception
Survey evidence can provide crucial information regarding how consumers perceive marks, product designs, colors, websites, and other stimuli.
Consumer understanding
Our surveys provide thorough insights into how consumers process and understand marketing messages, labeling claims, disclaimers, and other communications.
Rebuttal work
We have extensive experience rebutting surveys submitted by opposing experts covering a wide range of issues.
