Rates & Fees
A common question that we encounter is “How much will a survey cost?”
Our consumer research studies are custom-designed to suit the needs of each individual case. Often this involves targeting specialized populations of respondents and developing unique designs to address the specific issues of importance in the case. These and other variables impact the time required and level of difficulty of executing a study, and therefore, the study’s overall cost.
That said, most of our consumer studies cost between $40,000 and $80,000 to complete, with $60,000 being the most typical cost. Our assignments are completed on a fixed rate basis. We will work with you to design a survey that is both reliable and within your budget. We will always provide you with a clear schedule of project costs prior to engagement, and our fees are clearly outlined in our engagement agreement. We pride ourselves on providing survey research quickly, reliably, and within financial expectations.
Our Services
Survey Intelligence
We provide independent and reliable consumer-based survey research solutions.
Litigation Surveys & Survey Rebuttals to Help Drive Your Case Strategy Forward
Areas of Expertise
Likelihood of confusion
We use an experimental design (test vs. control) approach to deliver robust, statistically reliable evidence regarding likelihood of confusion.
Strength of Mark
Survey evidence is a useful tool in proving (or disproving) the strength of a contested mark. Our tailored approach ensures that the most appropriate method is selected for your case.
Secondary Meaning
Has your client’s mark acquired secondary meaning among consumers? Our survey evidence will provide the answer.
Acquired distinctiveness
From product design to color, our survey evidence will help you determine how trade dress impacts consumers and your case.
Lanham Act claims
We have extensive experience conducting surveys to test a wide variety of Lanham Act claims, including likelihood of confusion, secondary meaning, trade dress, and others.
Consumer perception
Survey evidence can provide crucial information regarding how consumers perceive marks, product designs, colors, websites, and other stimuli.
Consumer understanding
Our surveys provide thorough insights into how consumers process and understand marketing messages, labeling claims, disclaimers, and other communications.
Rebuttal work
We have extensive experience rebutting surveys submitted by opposing experts covering a wide range of issues.
Need reliable, data-driven insights for your legal case?
At Keegan & Donato Consulting, we deliver expert consumer research tailored to litigation.
Call us to find out more about how our methodologically sound studies can strengthen your case with actionable evidence.
