Methodology
Keegan & Donato Consulting understands that the crux of a consumer survey for litigation is a solid methodological foundation.
Unlike in an academic environment where conditions are more relaxed, it is a fact of our industry that even a minor methodological misstep can prove to be problematic for a survey expert, in some instances resulting in partial or full exclusion from testifying in a case. For this reason, we consider methodological design among the most crucial tasks when designing a consumer research study.
Using our extensive experience in conducting and critiquing consumer surveys, we design studies that avoid the methodological pitfalls often found in competing research.
40
years of combined experience
conducting and critiquing consumer survey research
We follow established principles of consumer survey research including but not limited to:
- Appropriate universe selection and sampling frame;
- Rigorous and valid survey design that is probative of the relevant issues in the case;
- Inclusion of representative, qualified respondents;
- Use of procedures to minimize potential biases in data collection;
- Use of objective, non-leading questions;
- Use of procedures to reduce guessing among respondents; and
- Full analysis and reporting of survey data.
Our principals, Mark Keegan and Tony Donato bring over 40 years of combined experience in formulating case strategies in complex litigation. Together, they ensure our clients receive actionable insights and expert guidance throughout every stage of their case.
Mark Keegan and Tony Donato have actively consulted on a wide variety of litigation issues, ranging from consumer research for Lanham Act claims to marketing and consumer behavior cases covering trademark, copyright, patent, advertising, and related issues.
Need reliable, data-driven insights for your legal case?
At Keegan & Donato Consulting, we deliver expert consumer research tailored to litigation.
Call us to find out more about how our methodologically sound studies can strengthen your case with actionable evidence.
